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Here’s how the Asia Pacific President of Ogilvy Public Relations, Christopher Graves, suggests companies approach the Blogosphere.

1. Start reading business blogs to get a sense of tone, voice and content. Familiarize yourself with blog search engines and monitors. Check out the blogrolls and trackbacks.

2. Plan with your communications counsel to decide whether you are looking for a blog to: raise company profile through positioning you as a thought leader; create buzz to raise company and brand awareness; be a sales tool talking to prospects and existing customers; communicate internally for project collaboration; use as an internal knowledge management tool.

The petition, signed by 1,028 noted economists and published in the Wall Street Journal, August 1, 2007, ask Congress to oppose protectionist trade policies against China.

In 1930, Congress passed and President Hoover signed into law the Smoot-Hawley Tariff Act. At the time, this protectionist measure was vigorously opposed by 1,028 of the nation’s top economists. They rightly predicted the tariffs would devastate the economy. And, in fact, the country subsequently plunged into the Great Depression.

Strategy+Business publishes a great business book list every year.

The year of 2004 was an inflection point for global business, as the first tough years of the 21st century finally gave way to a welcome surge in profits, cash flow, and market value. Executives are once again focused on growth and innovation, although their optimism is tempered by the grim news of continuing war, rocketing energy prices, and slow job growth. That sober optimism is reflected in strategy+business’ s fourth annual survey of the year’s best business books.

Strategy+Business publishes a great business book list every year.

As Francis Bacon once said, “some books are to be tasted, others to be swallowed, and some few to be chewed and digested.” Thus, we welcome you to strategy+business’s big buffet — our annual survey of the best business books published since last fall.

We’ve noted before that the books that are published say a great deal about the times in which we live. The 2002-2 003 crop of business books confirms what businesspeople already know: Times remain tough, and more than a little unsettling.