The Effie Award is a prestigious award in our industry because it honors the one truly significant achievement in advertising: Results. The Effies recognize creative ideas and communications mediums that contribute to a brand's success.

Introduced by the New York American Marketing Association in 1968, the Effies are known by clients and agencies globally as the pre-eminent award in the industry and are presented in 33 countries worldwide. (aef.com)

Letter from the President:

Forty years, 40 programs, one effective idea.

Forty years strong, the Effie brand continues to evolve globally, thanks to our industry’s ongoing support, ideas and hard work. The first offshore Effie program was Germany’s, founded in 1981. Today, the Effies celebrate marketing communications effectiveness through 38 national programs and two continent-wide competitions some 25 of these began during the past eight years.

In 2008, the Asia-Pacific Effie Awards (APAC) made an impressively strong debut. The APAC Effies adopted a country vs. country “best-of-the-best” competition model. The 150 entries came from 18 countries, 12 from nations which don’t yet have a national Effie program.

The APAC Effies coincided with another important development—the inaugural World Effie Festival, held in Singapore this past February. This global celebration of effectiveness and creativity drew more than 1,300 participants in its first year. It featured some of the most successful leaders, icons and revolutionaries in communications worldwide, who presented compelling thought catalyst addresses and master classes on topics such as communications effectiveness in the future and how to build an effectiveness culture.

Twenty-five Effie-winning campaigns from around the world were also showcased, and the Global Effie awards were given to transborder campaigns from Vaseline, Dove and Kellogg’s Special K. We encourage you to join us for next year’s conference.

Effie’s mission continues to be to ignite debate and learning on what creates success in our industry. So much of our growth comes from the feedback of individuals, and so as always, we welcome your input and feedback.

Congratulations to all our winners on a job well done.

Taylor Gray
Chair, Board of Directors
Effie Awards

View Effie Awards 2008

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2008 Effie Awards
40th Anniversary Journal

Sponsored by Advertising Age
Printed by Earth Thebault
Paper Supplied by Sappi

Contents:

3 Letter from the President
4 Thank You to Our Sponsors
5 Creativity and Effectiveness: Joined at the Hip
6–84 Winners
86 The Green Effie
87 Grand Effie Judges
88-94 Judges and Moderators
95 Worldwide Effie Programs
96-97 World Effie Festival
98-99 Acknowledgments

Visit Effie Awards Website

ABOUT THE EFFIES

Effie awards Ideas that Work – the great ideas that achieve real results and the strategy that goes into creating them.

Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.

Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie and more than 30 national Effie programs.

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