Electronic Retailer Magazine, July 2008

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Electronic Retailer Magazine, July 2008

Electronic Retailer Magazine, July 2008 Electronic Retailer Magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer Magazine is a monthly B2B publication for business professionals and entrepreneurs seeking expansion of their branding and advertising message via multi-channel methods including television, radio, the Internet and mobile. The worldwide readership of Electronic Retailer Magazine's print publication reaches more than 21,000 c-level executives. The online readership of Electronic Retailer Magazine's eZine is over 40,000.

Electronic Retailer Magazine is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct-to-consumer marketing.

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Features:
Going the Distance
ERA Chairman Edwin Garrubbo talks about the next chapter for the Association that includes a new mission and vision, while former ERA President and CEO Barbara Tulipane.
By Vitisia Paynich and Gina Mullins-Cohen

The Tools to Build a Brand
Positec Power Tool Group reveals how it used DRTV to expand from a Chinese manufacturing company to a growing lawncare and power tool label in North America.
By David Lustig

The Art of the Offer
How do you entice more customers to buy your goods and services? Make 'em an offer they can't refuse, of course. That's if you can master the steps.
By Jack Gordon
ERA Section

ERA Section
Annual Convention Preview
The 2008 ERA Annual Convention is going to rock!
By Peter Koeppel

ERA Finance Committee
My experience as treasure of ERA
By Lee Swanson
Columns

Columns:
Editor's Perspective
By Vitisia Paynich

Marketing Methods
Measuring Audience Engagement
by Peter Koeppel

Rick Petry
Into Thin Air
by Rick Petry

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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