Electronic Retailer Magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer Magazine is a monthly B2B publication for business professionals and entrepreneurs seeking expansion of their branding and advertising message via multi-channel methods including television, radio, the Internet and mobile. The worldwide readership of Electronic Retailer Magazine's print publication reaches more than 21,000 c-level executives. The online readership of Electronic Retailer Magazine's eZine is over 40,000.

Electronic Retailer Magazine is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct-to-consumer marketing.

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Features

Project Greensburg
Discover Communications' Eileen O'Neill talks about launching Planet Green and teaming with Leonardo DiCaprio on a new TV documentary series that chronicles how one Kansas town is rebuilding in a more environmentally sound way.
By Vitisia Paynich

Getting the Most Out of Your Fulfillment Company
Do you just throw your DR products over the fence to the "shipping outfit?" No, no, no! Here are six ways to take advantage of a quality fulfillment center.
By Jack Gordon

Marketing Judo
How to beat knock-off artists by mastering and deflecting their techniques, Part 1
By Anthony Sziklai

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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