Electronic Retailer Magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer Magazine is a monthly B2B publication for business professionals and entrepreneurs seeking expansion of their branding and advertising message via multi-channel methods including television, radio, the Internet and mobile.

The worldwide readership of Electronic Retailer Magazine's print publication reaches more than 21,000 c-level executives. The online readership of Electronic Retailer Magazine's eZine is over 40,000.

Electronic Retailer Magazine is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct-to-consumer marketing.

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Read the Digital Issue: Electronic Retailer Magazine, October 2009

Cover Story: One Ad Man’s Vision
Andy Cohen breaks through marketing boundaries by “thinking differently.”
By Tom Dellner

Pioneering ad man Andy Cohen has made a career out of challenging assumptions. He passionately believes that it’s only when you force yourself to question your beliefs that you open the door to truly new, innovative and valuable ideas. The personable Cohen is the most likable contrarian you’ll ever meet.

Key among the assumptions Cohen has debunked during his long and illustrious advertising career is the myth that advertising cannot generate measurable sales and drive one’s brand at the same time.

Electronic Retailer sat down with Cohen, author of the best-selling book “Follow the Other Hand,” for a riveting conversation about the past, present and future of advertising, moving beyond false boundaries and thinking differently. ...

Marketing Beyond Borders: A Delicate Dance
Seven steps to international DRTV success.
By Peter Sengenberger

Take My Customer–Please!
Best practices for effectively bringing a product to the marketplace and avoiding the pitfalls that can derail your DR campaign.
By Jack Gordon

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

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