Electronic Retailer Magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer Magazine is a monthly B2B publication for business professionals and entrepreneurs seeking expansion of their branding and advertising message via multi-channel methods including television, radio, the Internet and mobile.

The worldwide readership of Electronic Retailer Magazine's print publication reaches more than 21,000 c-level executives. The online readership of Electronic Retailer Magazine's eZine is over 40,000.

Electronic Retailer Magazine is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct-to-consumer marketing.

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Read the Digital Issue: Electronic Retailer Magazine, September 2009

Cover Story
A Personal Journey
Montel Williams shares what he’s learned through a line of health and wellness products marketed via an innovative DR format.
By Vitisia Paynich

A Hyper-Efficient Market
Transitioning from click-fraud detection to traffic-quality assessment.
By Richard Sim

Creating a DR Hit
Best practices for effectively bringing a product to the marketplace and avoiding the pitfalls that can derail your DR campaign
By Peter B. Aronow

Compare but Beware
A recent FTC action illustrates the perils of compare-and-save advertising—and labeling.
By Ed Glynn and Gary Hailey

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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