By Seth Godin, Squidoo, 2005

How do you get more people to visit your site?
or buy your product?
or donate to your charity online?

How do you get your ideas to spread?

If you work on the web, this is one of the biggest questions you wrestle with. It has led to SEO and to AdWords, to banners and to online copywriting, to blogs and to tags...

This is an ebook about getting more by presenting less.

Download links:

The Book Official Website

Download Everyone is an expert, pdf, 1.35MB

Book Description:

Here’s my short take on what you’ll find in the ebook:

“For a long time, the web has been about more. More links, more traffic, more hits, more choices. In the face of all that more, many sites (and most surfers) are not getting what they want. This free ebook proposes a different way of achieving your goals: less.”

The ebook outlines a technique that will increase PageRank, user satisfaction, clickthrough and the spread of your ideas, whatever those ideas are.

I'm excited enough about this idea that I've spent the last 5 months assembling a team that is building a platform called Squidoo. My goals? To raise a lot of money for the charities of your choice (or for you) at the same time we make it easier for you to spread your ideas. And to do both of those things while making it easier for people to find what they're looking for online.

It doesn’t matter if you use Squidoo or not… the idea of a lens makes sense whether you post it yourself or let us host it for you.

Squidoo isn't ready yet. Our very limited size beta test starts on October 17th, and we'll be adding people a few hundred at a time after that. So, if you decide to sign up, please be patient. And if you're in a hurry, go build your own lens! Less, this time anyway, really is more.

About Squidoo:

It's a Wikipedia–style "from the bottom up" take on About.com and its concept of free online expertise on any subject in the world.

Does it have legs?

Who knows?

Marketing guru Seth Godin founded the site.

Reporter Greg Zinman, in a story in yesterday's Washington Post Business section, introduced me to the world of Squidoo.

Here's the article.

Squidoo.com

Type in "best" and "espresso maker" into Google, and you'll have to sift through more than 200,000 results in your quest to score the perfect machine.

Wouldn't it be great if there was a know-it-all you could turn to for a speedier answer?

That's the idea behind Squidoo.com, where, as the slogan says, "everyone's an expert on something."

The Web site's concept: Enthusiasts and aficionados create free single-page blogs called "lenses" dedicated to their favorite subjects, be they coffee makers, cars or calypso.

"If there's a passionate person, they can have a lens," says Squidoo founder Seth Godin.

Having launched to the public last month, the site already carries more than 10,000 such pages, devoted to subjects including microfinance, giraffes and the Dandy Warhols.

Godin says that he hopes to see 100,000 by year's end.

But if anyone can be a self-appointed authority, how do you know that the information you're getting is good?

The site doesn't offer any official evaluation of its lenses, but Godin is confident that the information economy will naturally sort the wheat from the chaff.

"If we have a hundred lenses on a topic, the highest ranked will be the freshest, the most popular, the most useful," he says, "and the junk lenses will sink to the bottom."

Thanks to Squidoo's easy-to-implement template, creating a page of your own requires little effort -- and could offer a big payoff.

Godin says that the company plans to start a profit-sharing system for participants based on ad sales and affiliate royalties from sites such as eBay and Amazon.

If your lens includes links to buy stuff, you'll receive a commission.

(From bookofjoe.com)

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