eWEEK Magazine is a weekly computing business magazine published by Ziff Davis Media, featuring editorials, reviews, lab tests and news. Now, The February 11, 2008 Issue is available. Free download, PDF format.

The magazine mostly covers enterprise topics and is targeted at IT professionals rather than hobbyists. The magazine was previously known as 'PCweek'.

eWEEK Magazine is home to gossip columnist and industry insider Spencer F. Katt and also runs a popular weekly Kattoon (cartoon) of his adventures.

eWeek is the essential technology information source for builders of e-business. Through a combination of news, analysis and evaluation, it guides readers in making the best technology decisions for their enterprise.

Focusing on e-commerce, communications and Internet-based architecture, eWeek enables readers to successfully evaluate, deploy and leverage new technology solutions for competitive advantage.

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Cover Story: Y Not?

Microsoft’s $44.6 billion bid for struggling rival Yahoo shook up the marketfor Internet-based services and stunned industry experts used to seeing the two companies locked with Google in a three-horse race for search, online advertising and software as a service.

What no one seems to know is what Microsoft will look like if it does buy Yahoo. Reaction in the industry is mixed, but most analysts see Microsoft’s move as necessary to challenge Google in the Internet market.

Microsoft has spent more than $7 billion in its Online Services Business in acquisitions and data center investments, but it expects to report operating losses for OSB for the foreseeable future, said Technology Business Research analyst Allan Krans.

Meanwhile, Google has steamrolled to the leading search engine position and is building out applications to challenge Microsoft’s Office and Share-Point productivity and collaboration software suites. Though only a few years old, Google’s Apps are hosted on the company’s servers and piped to 500,000 businesses via the Internet, according to Google’s count.

Analysts such as Burton Group’s Guy Creese said more businesses will pay for the premier edition of those Apps, which includes support and costs $50 per user per year, once Google makes it more enterprise- friendly with records management and better support.

With Yahoo, Microsoft would re main a distant No. 2 to Google in search but could close the gap in digital advertising, industry observers said. ComScore claims Google’s share of search is 58.4 percent in the United States and 62.4 percent worldwide. A combined Microsoft-Yahoo would have a 32.7 percentU.S. search share, with 15.7 percentworldwide, according to ComScore.

IDC analyst Karsten Weide said Microsoft-Yahoo would garner a combined 22.7 percent of the U.S. Internet ad market, while Google would hold 32.5 percent, a huge gulf in the multibillion-dollar ad market. ...

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