eWEEK Magazine is a weekly computing business magazine published by Ziff Davis Media, featuring editorials, reviews, lab tests and news. Now, The February 18, 2008 Issue is available. Free download, PDF format.

The magazine mostly covers enterprise topics and is targeted at IT professionals rather than hobbyists. The magazine was previously known as 'PCweek'.

eWEEK Magazine is home to gossip columnist and industry insider Spencer F. Katt and also runs a popular weekly Kattoon (cartoon) of his adventures.

eWeek is the essential technology information source for builders of e-business. Through a combination of news, analysis and evaluation, it guides readers in making the best technology decisions for their enterprise.

Focusing on e-commerce, communications and Internet-based architecture, eWeek enables readers to successfully evaluate, deploy and leverage new technology solutions for competitive advantage.

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In This Issue:

    * What's 'in store' for Dell
      Michael Dell and Global Storage Director Praveen Asthana discuss Dell's storage strategy and 2008 trends.
    * Yahoo floats Microsoft a no to $44.6B offer

Download eWeek Magazine, February 18, 2008

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Yahoo moves forward
Company pushes its road map while Microsoft continues to pursue a deal
By Clint Boulton

The frantic excitement that surrounded Microsoft’s $44.6 billion bid for Yahoo has two weeks later given way to a slower tempo as the two companies settle in for what could be a long negotiation.

Similar to other situations, such as Oracle’s eventual successful bid to acquire BEA Software, Microsoft and Yahoo have pulled back publicly from the proposed deal. However, industry observers say that, in the end, it will be difficult for Yahoo to find another buyer or partner that could offer the kind of money that Microsoft is offering, or a way of going forward on its own that would give similar value to shareholders.

Having two weeks to dissect the deal, many believe not only that the deal will happen, but that it is good for Microsoft.

Bear Stearns analyst Robert Peck said in a Feb. 13 note that mobile Internet service and the advertising associated with it is an area that Microsoft finds attractive about Yahoo, as it looks to acquire the company and compete more effectively with Google.

“We believe Microsoft sees Yahoo’s mobile advancement coupled with the future direction of Web growth as an undervalued Yahoo moves forward Company pushes its road map while Microsoft continues to pursue a deal gem in the Yahoo portfolio,” Peck wrote. “If Yahoo can capture up to 5 percent of the mobile advertising market over the next few years, we believe it can generate up to $1 billion in additional revenues.”

Yahoo’s Board of Directors Feb. 11 predictably rejected Microsoft’s offer, saying it undervalued the company.

After meeting with Yahoo’s management team, and financial and legal advisers by phone Feb. 8, Yahoo’s board  aid Microsoft’s proposal doesn’t properly weigh Yahoo’s brand, worldwide audience, investments in advertising platforms, future growth prospects, free cash flow, earnings potential and investments such as Yahoo Japan and Alibaba. ...

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