Fitness Management is the magazine for owners, managers and program directors in physical fitness facilities. Founded in 1985, the magazine publishes 12 issues per year with editorial content emphasizing facility management and preventive health care.

Fitness Management is the magazine for owners, managers and program directors in physical fitness facilities. Founded in 1985, the magazine publishes 12 issues per year with editorial content emphasizing facility management and preventive health care.

Fitness Management also publishes an annual Buyer's Guide with listings of the industry's suppliers, and runs the annual Nova7Awards competitions, which recognize fitness facilities and suppliers for innovative excellence.

Fitness Management is the premier industry publication used by fitness managers to make the decisions that run their facilities. It is also the best read publication in the industry, with more than 78% surveyed reading 3 of the last 4 issues, (according to a 2007 Readex Preference Survey).

Market: Fitness Management serves the $17.6 billion fitness facility industry, including: health clubs, YMCAs, JCCs, hospital and medical fitness centers, corporate, fire and police fitness programs, college and universities, hotel and resort clubs, country clubs, and property development firms.

View Fitness Management Magazine, December 2008

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FEATURES
Special Report: PROFIT CENTERS
24 The ‘Issue’ Is Profit Centers
Ronale Tucker Rhodes, M.S., Editorial Director
The ‘solution’ is to market your fee-based programs and services to produce a profit.

26 Profiting from Disease- Based Programs
Debra Atkinson, M.S., CSCS
Fee-based programs for members who require special workout programs can create additional profit.

30 Profiting from Sports Training
Anne B. McDonnell, Senior Editor
Fitness facilities can benefi t from the growing interest in sport-specific training programs.

34 Profiting from Retail Success
Amy Scanlin, M.S.
Knowing your market, what they will buy and how much, and how to find a good vendor are the keys to retail success.

36 Meet the Experts: Onsite Certifi cation
Ronale Tucker Rhodes, M.S., Editorial Director
The benefits of hosting onsite certifi cation events at fitness facilities is explored by certifying organization experts.

42 Research/Science Update: Pilates Conditioning
Neil Wolkodoff, Ph.D.
A new study explores the specific benefits of Pilates.

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Issues & Solutions for Fitness Facilities

Editor’s Note
BY RONALE TUCKER RHODES, M.S., EDITORIAL DIRECTOR

Recently, more industry experts are shedding light on the importance of serving non-members to increase facility profits.

With only 14 percent of the population as members of fi tness centers nationwide, focusing on non-members may just be the key to adding additional revenue potential. Why not offer something for the other 86 percent of the population? Facilities may not attract all 86 percent, but there are a lot of active people out there who would be interested in participating in some sort of activity, without the obligation of monthly membership dues.

I realize that many fitness facility operators are resistant to this, mainly because your main focus is on servicing your current members. But, reaching out to non-members doesn’t have to mean sacrificing your core asset. ...

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