Fitness Management is the magazine for owners, managers and program directors in physical fitness facilities. Founded in 1985, the magazine publishes 12 issues per year with editorial content emphasizing facility management and preventive health care.

Editor’s Note
BY RONALE TUCKER RHODES, M.S., EDITORIAL DIRECTOR
Investing In Our Current Members

It’s a new year, a new political climate and, it’s hoped, a brighter economic future some time in 2009. But, what about now? How is the current state of the economy affecting the fi tness industry business today, and what can we and should we be doing to keep our membership numbers healthy?

At the recent Club Industry conference in Chicago, a panel discussion was held to address this concern. Industry consultant Rick Caro led the panel off by stating that, in these times, all fi tness businesses have limited resources. The question, he asked, is, how can clubs employ those resources and allocate them for best return?

Panel members resoundingly agreed that resources should be allocated to taking care of a fitness center’s core asset — its members. Members haven’t always being taken care of as they should, they said, so this provides fitness facility operators and their staff members an opportunity to be loyal to the members they have.

For the past 25 years, Fitness Management has been providing you with ideas and strategies for member retention. Yes, gaining new members is always important, but retaining current members is even more important, especially in a down economy. With the talk focusing for so long on how to attract the 86 percent of the population that isn’t part of our membership, it’s refreshing to hear this message plugged.

Rather than focusing on all those non-members out there, the panelists urged facility operators to take an internal look at their operations. For one, they said, we need to better diagnose who are our fragile members. Second, we need to focus on delivering service. Third, operators need to continually reinvest in their facilities and programs. And last, and most importantly, operators need to continually remind members about the improvements being made. ...

View Fitness Management Magazine, January 2009

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FEATURES
Special Report: ARCHITECTURAL DESIGN
26 The ‘Issue’ Is Architectural Design
Ronale Tucker Rhodes, M.S., Editorial Director
The ‘solution’ is to think ahead, include everyone in the planning and connect your design to your brand.

28 Architectural Design: From Box to Bling
Debra Atkinson, M.S., CSCS
When building or remodeling, decide if spending more money now will reap rewards later.

32 Architectural Design: “Wow” Flooring
Ronale Tucker Rhodes, M.S., Editorial Director
Top fl ooring trends and techniques can create a wow effect, no matter what your budget.

36 Architectural Design: Locker Rooms
Amy Scanlin, M.S.
Pay attention to appropriate signage and supervision, as well as lockers, flooring and electrical outlets, to keep locker room areas safe.

40 Meet the Experts: Turning Pools Into Profits
Heather Peavey, Associate Editor
Percentages, programming and philosophies are discussed by three facility experts.

42 Research/Science Update: Cardio Training
Roy Stevenson
By recognizing the signs and symptoms of overtraining, fitness professionals can help clients overcome it.

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