Folio is the only magazine that serves the entire magazine publishing industry. It is a multi-channel source, using print, online and face-to-face delivery to bring actionable information to the publishing community.

Their audience includes publishing professionals from all sectors of the magazine industry, including those in b-to-b, consumer, association, and city and regional.

The Magazine for Magazine Management.

FOLIO: is the definitive source of industry trends and news and tells the stories of those magazine enterprises that are creatively serving readers. We offer advertisers a multifaceted, highly efficient opportunity for business development in a rich environment of editorial excellence.

Another highlight of FOLIO: is the magazine’s recognition of  the industry’s best editorial and design achievements. The Eddie Awards honor the quality of magazine content while the Ozzie Awards recognize excellence in magazine design. Move over Oscar—the FOLIO: Awards Gala is the new hot ticket for “the unstuffiest awards event you’ve ever attended.”

Free Subscription to Folio Magazine

Offered Free by: Red 7 Media, LLC.

Read Folio Magazine, October 2009 Online

COVER STORY
Building a Winner
The Economist Group publisher Paul Rossi explains how they do it.

The Economist is somewhat of a maverick in the magazine world. Revenue is split 50/50 between circulation and advertising and at a time when many publishers are looking at circulation as an area to cut costs, it keeps investing. Catering to the “global reader,” The Economist also conducts hyper-local marketing drives, including spending a reported $1 million on a push in Chicago and introducing a mobile delivery program in New York.

The Economist Group reported record operating profits of $92 million for the fiscal year ended March 31, up 26 percent over the previous fiscal year. Total revenue rose 17 percent to about $514.2 million. ...

Features
For Print to Survive, You Must Automate!

Publishing Technology
An Enterprise Evolution

Reality Check
Has the Marketing Pendulum Swung Too Far to Paid Search?

Visit Folio Magazine Website

FOLIO: is online with a vast array of resources. Visit foliomag.com to access all kinds of great content including case studies and how-to and reference articles, as well as white papers, research reports and a decade’s worth of archives.

There’s also a job and resume posting board. Online article sponsorships are also available—delivering branding and qualified leads for advertisers.

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