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Foreign Banks in China

Friday, 03 July 2009

Foreign Banks in ChinaThis is the fourth PricewaterhouseCoopers survey on foreign banks in China. Based on interviews conducted in April and May 2009 with chief executive officers, senior executives and branch managers of 41 foreign banks in Beijing, Hong Kong, Shanghai and Shenzhen, the survey focuses on the strategic and emerging issues surrounding foreign banks' expanding activities in China.

This survey focuses on the strategic and emerging issues surrounding foreign banks’ expanding activities in China. It builds on three surveys undertaken between 2005 and 2008.

The survey attempts to synthesise diverse viewpoints, protect confidentiality and offer insights into this fast-changing financial services environment.

It is based on interviews with CEOs, senior executives and branch managers of 41 foreign banks in China. The interviews were approximately one hour in length and were conducted in Beijing, Hong Kong, Shanghai and Shenzhen in April and May 2009.

Future Market Share
In the past, a large majority of respondents predicted that foreign banks’ market share would continue to grow. This changed in 2009 with less than half the banks forecasting an increase and over 25% predicting a decrease in market share.

The reasons provided to support the viewpoint that market share would either remain the same or decline included strong and effective competition from the Big Four domestic banks, economic factors, an uneven playing field (especially for non-locally incorporated foreign banks) and a decline in trade flows.

The issue of market share was also raised by participants in their discussion of Shanghai as a world financial centre. They noted the limited market share of the foreign banks (estimated to be approx. 2% nationwide) would have to be expanded significantly if Shanghai was to be successful in pursuing its goal to become an international
financial centre.

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About PricewaterhouseCoopers
PricewaterhouseCoopers (www.pwc.com) provides industryfocused assurance, tax and advisory
services to build public trust and enhance value for its clients and their stakeholders. More than 155,000 people in 153 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

PricewaterhouseCoopers China, Hong Kong and Singapore operate on a combined basis, subject to local applicable laws. Taken together, we have more than 460 partners and a strength of 13,000 people.

The PricewaterhouseCoopers firms in China, Hong Kong and Singapore provide a wide range of services to help organisations solve business issues, identify and maximise opportunities. Our industry specialisation enables us to identify trends and customise solutions for your sector of interest. Each line of service is staffed with highly qualified, experienced professionals and leaders in our profession. These resources, combined with our global network, allow us to provide the support you need wherever you may be located.

We are located in these cities: Beijing, Hong Kong, Shanghai, Singapore, Chongqing, Dalian, Guangzhou, Macau, Ningbo, Qingdao, Shenzhen, Suzhou, Tianjin, Xiamen and Xi’an.

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