Here, you can read full Cargo magazine, September 2005 online.

Cargo magazine, founded in March 2004, was created to fit a niche of the male demographic tailored for the fashionable and the trendy. During this time, metrosexualism was a hot commodity, and Conde Nast Publishing authorized a male spin-off of the popular female shopping magazine Lucky. Cargo magazine had a complimentary website cargomag.com.

The magazine's monthly contents included five different categories: Gadgets, Style, Wheels, Body and Culture. Along with product reviews, each issue also contained a how-to style segment for men, such as "The Perfect Fitting Suit" or "How to Tan Without The Sun." Cargo also would report on emerging trends, including casual blazers or French cuffs at the office.

In April 2006, Conde Nast Publishing announced that they were shutting down publication of the magazine. The reason they cited was a lack of interest and a limited market for men's shopping magazines.

Click here, View Cargo, September 2005 Online, Full & Free

MSNBC: Cargo magazine shuts down

Conde Nast halts its men's shopping title after two years

NEW YORK - Cargo magazine, a shopping guide for men that was launched by Conde Nast Publications Inc. with much fanfare two years ago, is shutting down with its May issue, the publisher announced.

Cargo, which was unveiled on newsstands in March 2004 and marked the biggest launch ever for a men’s magazine based on the number of ad pages, hoped to realize the success enjoyed by Conde Nast’s women’s fashion counterpart, Lucky magazine, and the latest, Domino, a guide for the home.

But Cargo’s closing, which follows the demise of two other men’s shopping magazines — Vitals from Fairchild Publications Inc. and Sync, a gadget guide from Ziff Davis Media Inc. — underscores that men probably aren’t looking to a magazine for help in shopping.

http://www.msnbc.msn.com/id/12051788/

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