The home furnishings industry's premier furniture trade publication established in 1870 , FURNITURE WORLD provides a cost effective way to reach our extensive retail subscriber base in the US and Canada.

FURNITURE WORLD was founded in 1870 by several prominent home furnishings retailers. It is the oldest continuously published trade publication in the United States. FURNITURE WORLD also established the Bernice Bienenstock Furniture Library in High Point NC, now a public foundation, which contains over 8,000 books on furniture and design dating from 1620.

FURNITURE WORLD is designed to achieve long shelf life and maximum response (via our reader service card and direct inquiry) for advertisers who are manufacturers of home furnishings products and suppliers of services to home furnishings retailers.

FURNITURE WORLD is read, not skimmed. That is why the magazine appeals to its target readers who are the owners, managers and buyers in retail furniture stores. These executives are looking for ways to market their products better and create store operating efficiencies.

Download Furniture World Magazine, January/February 2008

PDF format, 15MB, 92Pages.

SALES skills/management
Decorating School Crash Course - Part 5, Placement
Decorating seminars help customers solve problems, and they position you as a home furnishings expert.
Margarett DeGange presents a script you can use to put on a Furniture Placement Seminar for your customers and prospects. PAGE 62.

Meet The Retail Sales Power Players
Sales tips and training tools from some of the best sales associates and Cathy Finney. PAGE 38.

Staying Alive During Tough Times - Part 4
Even with a great strategy and professional players, without a coaching staff who observe, adjust, consult with individual players, and perform ongoing training, and who measure everything, the results will not be good. PAGE 56.

MARKETING management
14 Things Furniture “Guys” Don’t Know About Women
Informative and humorous look at the ways our male dominated industry is missing out on really connecting with our target customers. PAGE 6.

Lost Ad Secrets Part 3: Go Tell Your Story
Larry Mullins explains how to effectively use new, inexpensive, uncluttered, media to reach the public and tell your story. He does a post mortem on those pervasive Big Box ads and provides tips to help you to make your ads really pull. PAGE 16.

Double Your Store Traffic - Part 6
Direct mail is proving to be more and more effective, even while traffic and sales slump for most furniture retailers. If, however, you find that your direct mail results are flagging, read this article for tips and techniques that are guaranteed to improve your returns. PAGE 44.

Retail Profile: Conway Furniture
Retailer uses light and entertaining radio commercial format to promote a “Shop North America”, environmental and quality message. PAGE 72.

OPERATIONS management
Second FURNITURE WORLD Beautiful Truck Contest
FURNITURE WORLD readers, Majors and Independent Stores entered their amazingly beautiful trucks this year along with advertising, maintenance and delivery tips.
Winners are presented in a number of categories including a new one, Retail Show Trucks. PAGE 28.

DEPARTMENTS

• DESIGN SECTION
Best selling furniture and accessories. PAGES 80-85.

Visit Furniture World Website

Furniture World: The Business Solutions Magazine For Furniture Retailers.

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