The home furnishings industry's premier furniture trade publication established in 1870 , Furniture Magzine provides a cost effective way to reach our extensive retail subscriber base in the US and Canada. 

06 BLUEPRINT FOR A DIGITAL MARKETING STRATEGY
A digital marketing strategy utilizes social media tools to help you to connect with, listen to, and engage directly with consumers.

14 WE MADE A HUGE MISTAKE!
You made a big mistake and purchased too much inventory? Tell your customers about it and give them reasons why your store offers great deals that differentiate your promotions from other sale price advertising.

20 SPORTS MARKETING
Even in tough times, sports promotions, incentives and creative marketing can attract interest and retail traffic.

28 WAREHOUSE & DELIVERY CHECKLIST FOR TOUGH TIMES
For most furniture retailers it is virtually impossible to increase sales this year, so you need to focus on items you do control, such as warehouse and delivery.

34 ASCENDENCY OF THE TRANSACTIONAL SHOPPER
There are two broad “types” of shoppers; transactional and relational. Most are not all one way or the other, but you’ll see a mix of these two shopping motivations in your customers that can help you to work with them appropriately.

38 THE CASE OF THE STOLEN FURNITURE
Max Morgan always thought employee theft was something that happened to others – until it happened to him. This article outlines a plan to catch a furniture store thief working an inside job.

48 YOU CAN HARNESS THE POWER OF E-MARKETING
New media is uncharted territory for many furniture retailers, but with a bit of knowledge you can be one of the first in our industry to do it right.

54 12 WAYS TO GET YOUR EMPLOYEES ON THE SAME PAGE
Take these twelve steps to organize your business and you will dramatically increase the focus and accountability of your people.

64 THE SIMPLE RULES OF IN-HOUSE FINANCING
If you’ve considered the highly profitable finance end of the business and need to know how to buy contracts for in-house credit, try these simple rules.

66 BEST SELLING DESIGNS
Editors’ picks of best selling designs.

80 INDEX & DESIGN CONTACTS
Telephone and email contacts for advertisers and featured “Design” editorial.

Download Furniture World Magazine, January/February 2009

PDF format, 10MB, 84Pages.

Cover: Featured is the Matrix Too from well known glider manufacturer Dutailier. This new model combines Dutailier’s unequalled construction quality with contemporary style at an affordable price. Matrix Too glides, has multiple positions, reclines, swivels and can be personalized with different arm rests, back cushion styles, finishes and fabrics. See Dutailier’s ad on page 1 and the back cover of this issue, or visit dutailier.com for more information.

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Furniture World: The Business Solutions Magazine For Furniture Retailers.

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