The home furnishings industry's premier furniture trade publication established in 1870 , FURNITURE WORLD provides a cost effective way to reach our extensive retail subscriber base in the US and Canada.

FURNITURE WORLD was founded in 1870 by several prominent home furnishings retailers. It is the oldest continuously published trade publication in the United States. FURNITURE WORLD also established the Bernice Bienenstock Furniture Library in High Point NC, now a public foundation, which contains over 8,000 books on furniture and design dating from 1620.

FURNITURE WORLD is designed to achieve long shelf life and maximum response (via our reader service card and direct inquiry) for advertisers who are manufacturers of home furnishings products and suppliers of services to home furnishings retailers.

FURNITURE WORLD is read, not skimmed. That is why the magazine appeals to its target readers who are the owners, managers and buyers in retail furniture stores. These executives are looking for ways to market their products better and create store operating efficiencies.

Download Furniture World Magazine, May/June 2008

PDF format, 6.8MB, 68Pages.

Cover Photo: Featured is Manchester & Britania from Kathy Ireland Home by Omnia Furniture. These classic pieces were designed with the most sophisticated furniture purchaser in mind. Attention to detail, deep seating, nail heads and tufting will allow your customers to turn their living rooms into libraries. See page 1 in this issue or visit www.omnialeather.com for more information.

OPERATIONSmanagement
04 FOAM PACKAGING MATERIALS RECYCLING BASICS
Recycling EPS now makes sense for furniture retailers. There are a number of processing alternatives that can change its disposal from a big expense to one that can actually generate a payback.

MARKETINGmanagement
12 REVENUE OPPORTUNITIES WITH FREE WEBSITE ANALYTICS
Google has empowered any home furnishings retailer who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website. Here are the top ten ways you can use analytics to generate more offline sales from your online efforts.

24 FORGET OLD MEDIA
USE PEOPLE MEDIA™ -- PART 5 People Media™ begin at the top. Your store’s Brand begins with your own personal Brand. All of us have a Brand. You cannot fake it. Here are easy and inexpensive tips for using People Media on your website, on your sales floor, in your direct mail and even at the point of delivery.

36 RETAIL PROFILE: DECORIUM
Once customers walk in the front door of Decorium, this retailer’s focus is on engaging them and keeping them focused on the home furnishings buying process.

SALES SKILLS/management
18 16 BEDDING SALES TIPS
Sixteen ways you can boost bedding sales... from developing rapport (#1) To handling customer objections by treating them as implied needs.

46 WHEN SHE SAYS, “I’LL KNOW IT WHEN I SEE IT.”
The main reason salespeople should not handle the “I’ll know it when I see it” with resigned reticence is that to do so is to betray their role as consultants. Here is how you might, in this situation, get the customer’s permission to assist them in finding the home furnishings that they truly need and deserve.

16 HELP YOUR BEDDING CUSTOMERS TO COOL IT!
This article is the first in a two-part series exploring the physiology of sleep, the evolution of bedding products, value promises and how to accurately convey these messages to consumers at the point of sale.

DEPARTMENTS
50 BEST SELLING DESIGNS
FURNITURE WORLD editors’ picks of best selling furniture and accessory designs.

Visit Furniture World Website

Furniture World: The Business Solutions Magazine For Furniture Retailers.

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