The home furnishings industry's premier furniture trade publication established in 1870, FURNITURE WORLD provides a cost effective way to reach our extensive retail subscriber base in the US and Canada.

FURNITURE WORLD was founded in 1870 by several prominent home furnishings retailers. It is the oldest continuously published trade publication in the United States. FURNITURE WORLD also established the Bernice Bienenstock Furniture Library in High Point NC, now a public foundation, which contains over 8,000 books on furniture and design dating from 1620.

FURNITURE WORLD is designed to achieve long shelf life and maximum response (via our reader service card and direct inquiry) for advertisers who are manufacturers of home furnishings products and suppliers of services to home furnishings retailers.

FURNITURE WORLD is read, not skimmed. That is why the magazine appeals to its target readers who are the owners, managers and buyers in retail furniture stores. These executives are looking for ways to market their products better and create store operating efficiencies.

OPERATIONS management
26 THE BIG SAME DAY SERVICE CALL EXPERIMENT
Roomful Express Furniture looked at their service and redelivery costs and decided to implement a highly successful same day service program.

32 MORE PERFECT DELIVERIES
A good driver job description is the first step toward bringing your successful delivery rate over the 97% benchmark.

34 TOP TEN STORE LIGHTING & COST SAVING STRATEGIES
Ten ways to improve displays, save electricity and avoid retail lighting mistakes.

56 MODERN WAYS TO MAXIMIZE GMROI - PART 2
More innovative ways to increase your GMROI.

MARKETINGmanagement
06 WHAT YOU NEED TO KNOW ABOUT SOCIAL NETWORKING Solidify your customer base, energize your sales force, attract a new generation of buyers and generate revenue in a number of innovative ways.

14 DECORATING SCHOOL CRASH COURSE - FABRICS
Continuation of this popular series that provides scripts retailers can use to put on successful consumer design seminars.

20 WHAT WORKS NOW TO DRIVE STORE TRAFFIC
It isn’t time to do blanket price promotions or large-scale top of mind advertising awareness campaigns. So what should you do to boost traffic?

40 CUSTOMERS JUDGE YOU IN THE BLINK OF AN EYE
Store exteriors and entryways should give shoppers clues about the shopping experience they can expect.

62 SUSTAINABILITY FOLLOW-UP
Notes on how the movement toward green retailing has matured.

SALES SKILLS/management
09 I WANT A RAISE!
Cartoon series by Wendy Liddle that illuminates the lighter side of retail.

52 SALES TIPS FOR SLOW DAYS
Motivational and practical advice for making the most of each UP when traffic is slow.

60 WHAT ARE THEY THINKING, THOSE CRAZY STORE OWNERS?
Sometimes furniture store owners say and do things that defy reason.

DEPARTMENTS
70 BEST SELLING DESIGNS
Editors’ picks of best selling designs.
86 INDEX & DESIGN CONTACTS
Telephone and email contacts for advertisers and featured “Design” editorial.

Download Furniture World Magazine, September/October 2008

PDF format, 12.9MB, 93Pages

Cover: Featured is the White Diamond Sleep System from the Precious Gems Collection by luxury visco memory foam-bedding manufacturer Joya Sleep Systems.

Joya Sleep Systems uses soy-based PureForm visco memory foam and high resilience core foam that include a minimum of 15% soy, and feature the latest in environmentally friendly technology. The TV show, "Designing Spaces" selected this Sleep System to be featured in their "Living Green Sleep Solutions" segment in October. Based in High Point, NC, Joya Sleep Systems by Garme, is the North American division of Garme Colchones of Valencia, Spain, one of the largest bedding manufacturers in Europe.

Visit Furniture World Website

Furniture World: The Business Solutions Magazine For Furniture Retailers.

The Latest Furniture Industry News....
Probable Buyer For Norwalk
Norwalk Furniture Corp is negotiating with a potential buyer for the assets of the company.
Elran Relocates Its High Point Showroom
Company plans to introduce a complete presentation of reclining and stationary upholstery especially designed for today’s consumer.
AmericasMart Introduces Transportation & Shipping Service
In house service offers exhibitors door-to-dock product shipping, storage and delivery.
Cologne Orgatec Contract Furniture Show Set For October 21-25
The event will provide an overview of international offerings in furnishing, lighting, flooring, sound and AV technology in the office and object sector.

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