Media is at the very heart of society and business. As the economy inexorably shifts from the tangible to the intangible, media in its many forms is accounting for an ever-increasing proportion of value created.

Over the last decade we have seen many new media emerge, many new ways not just to disseminate content in all its forms, but also to interact, invite contribution, build relationships, and engage in conversations. What was a relatively static landscape for many years has exploded into an extraordinary mosaic of elements old and new, juxtaposing reality TV, blogs, search engines, interactive cable TV, location mash-ups, iPods, podcasts, digital TV recorders, personalized adserving, online social networks, free newspapers, satellite radio, photo sharing, and far more.

Everyone has a direct interest in how this landscape evolves and mutates, from established media, entertainment, telecoms, and consumer electronics companies, to every business that depends on getting messages to its potential customers, through to individuals, governments, and the emerging multitudes of media creators. All have a strong stake in understanding the future of media, yet the richness and rapidity of developments makes it
challenging to perceive the shape and full import of what is being born today.

In conjunction with the Future of Media Summit 2006, held simultaneously in Sydney and San Francisco in July, Future Exploration Network is releasing this Future of Media Report. It is certainly not intended to explain the immense diversity of what is emerging. Its intent is to provide a variety of perspectives on the future of media, particularly internationally, that will spark conversations, and hopefully new ideas, strategies, and initiatives. I hope it is useful and stimulating, and that we at Future Exploration Network can explore some of these ideas further with
you.

Ross Dawson
Chairman
Future Exploration Network

Download Future of Media Report 2006

Pdf format, 1.01mb, 15pages

Visit Future of Media Summit 2006 Official Website

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