WELCOME! We are entering the media economy. The traditional boundaries of the media and entertainment industry have become meaningless. Today almost every business and social activity is a form of media. An increasing proportion of our social interactions happen across media channels.

Every organization is now a media entity, engaged in creating and disseminating messages among its staff, customers, and partners to achieve business objectives. As the physical economy becomes marginalized and economic value becomes centered on the virtual, media encompasses almost everything.

At the same time, many media organizations are experiencing severe challenges, as content proliferates, audiences change behaviors, advertising revenue erodes, and new competitors emerge. Others are prospering as they tap swiftly growing sectors, leverage amateur content creation, tap the power of social networks, and scale production costs. Meanwhile adjacent industries such as telecom, financial services, mobile phones, consumer electronics, professional services, and even automobile are becoming media participants.

Each year Future Exploration Network runs the Future of Media Summit, linking Silicon Valley and Sydney with video and crosscontinental discussions, and launches an accompanying report.

The striking impact of the 2006 and 2007 Future of Media Reports means this year’s report has a lot to live up to. We are confident the new frameworks and ideas we are contributing will again provide substantial value.

Over the last years we have helped many media organizations develop and implement effective strategies. We thrive on helping companies to create the future of media. However it is also exciting to take these issues and conversations into a broader sphere. Welcome to the conversation.

Ross Dawson
Chairman
Future Exploration Network

Download Future of Media Report 2008

PDF format, 1MB.

MEDIA: A GROWTH MARKET

Media, entertainment, and related industries are positioned at the center of massive global growth. The current positioning of some media companies in a rapidly changing market means they are not experiencing this upside. Others are doing fabulously well in tapping people’s almost insatiable desire for content and connection.

In this report we explore the growth and opportunities available to all participants in the vast landscape which is media.

Visit Future Exploration Network Website

Future Exploration Network assists major organizations globally to gain insights into the future and develop strategies that create competitive advantage.

Its unique services are delivered from its deep in-house expertise, complemented by a broad network of global best-of-breed experts

Clients of FEN’s key executives include American Express, CNET, Coca-Cola, Deutsche Telekom, Ernst & Young, Macquarie Bank, Microsoft, Morgan Stanley, News Corporation, SAP, Toyota, Unilever, and Virgin.

SERVICES
Strategy consulting
Future Exploration Network applies a range of tools and approaches to assist its clients to develop clear, actionable strategies in highly uncertain environments. We have deep expertise in applying scenario planning to build robust strategies.

Research
Deep research into technological, social, and business trends supports clients’ strategic thinking, decisions, and implementation. Technology landscapes help organizations to plan long-term positioning, product development, and technology strategies.

Thought leadership content
We create content for leading organizations that will reach and engage attention-poor senior executives and support key messages on technology and business trends. These can be delivered in a wide variety of content formats, including print, presentations, documents, audio, video, and flash, and delivered so they reach target audiences.

Presentations and workshops
Keynote speeches and executive workshops can be delivered by key Future Exploration Network executives Ross Dawson, Richard Watson, or other world-class presenters from our network to stimulate, provoke, entertain, and provide input into specific strategic decisions.

Events
We create focused, relevant, highly interactive conferences and events that bring together the best minds in the field. FEN organizes both public events, and custom-designed events for key sponsors.

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