By Wil Schroter, Go BIG Media, March 2006

How the next generation of startup companies think BIG, grow FAST, and dominate markets overnight.

How to position your small business for funding, pitch venture capital firms, and leverage an angel investor network.

Wil Schroter’s latest book, “Go BIG or Go HOME” helps entrepreneurs understand the principles behind small business funding, growth and development. Whether you’re looking to leverage an angel investor network or go on to solicit a big venture capital firm, you’ll get an inside track on how to position your startup company for BIG growth

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Book Description:

Wil Schroter, serial entrepreneur and nationally syndicated startup guru, reveals how the next generation of startup companies think BIGGER, grow FASTER and dominate new markets virtually overnight.

• Vision - Think BIG, the way companies like Google, PayPal and Skype do
• Growth - Learn how to compress time to grow faster than your competition
• Marketing - Position your company as Number One right from Day One
• Capital - Forget raising capital, learn how to create capital and leverage what you have today
• Management - Leverage your smaller size to run circles around your larger competitors

Key Points:

The book is divided into five areas that startup companies need to pay attention to in order to grow bigger and faster.  

Vision – Think BIG 

There’s a reason companies like Google, PayPal and Skype become huge companies in short periods of time.  They think big, solve painful problems, scale quickly, address big markets and (try to) grow profitably. 

Growth – Compress Time 

As windows of opportunity continue to close faster, startups need to learn how to compress ten years of growth into three years by building backwards, cutting out the fat, and looking for ways to make their business scale quickly.

Marketing – Act Like Number One

Consumers have become fascinated with Number One companies, which means that if a startup expects to dominate a market, they must learn to act like a Number One company right out of the gates.

Capital – Create Capital 

The cost of starting a company has plummeted, which means that startups can now create the capital they need versus spending lots of time raising it.  The focus now shifts towards creating as much value as quickly as possible.

Management – Stay Small

It’s all about speed versus size.  Instead of trying to grow the size of the company, startups need to learn how to leverage the smallness of the company to run circles around their larger (and slower) competitors.  

About the Author:

Wil Schroter is a serial entrepreneur. At age 19, while a still a student at the Ohio State University, he began his first company, Blue Diesel, an interactive marketing agency serving clients such as Best Buy, BMW, and Eli Lilly.

As CEO of the company, Wil grew Blue Diesel from his dorm room beginnings to over $60 million in capitalized billings in just over 5 years without investment. At the end of 2002, Wil sold Blue Diesel to Columbus-based, inChord, an advertising agency holding company. In 1997, while still leading Blue Diesels growth, Wil also co-founded Kelltech Internet Services a technology consulting company based in Cleveland, Ohio. Kelltech was sold three years later to GTCR, a venture capital company, for $10 million. In 2002, Wil and a number of internationally recognized artists formed Atomica, a non-profit organization dedicated to the education and exhibition of digital art.

Today Wil serves as the Executive Director of the organization. In 2003, Wil joined Swapalease.com as its Chief Executive Officer to aggressively lead the companys rapid market expansion. Since then the company has listed over $1 Billion worth of automotive leases on its Web site. Swapalease allows customers who want to get out of an auto lease to connect with customers who want to assume a short term lease with no money down. In 2004 Wil founded the Go BIG Network, an on-line portal that connects startup companies to investors, job seekers, advisors and service providers in real time. Wil is an avid writer and the author of two books as well as a nationally syndicated weekly news column entitled "Go BIG or Go HOME!" that appears in 42 major cities and reaches over 4 million professionals.

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