A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Download Google AdWords For Dummies

EXCERPT. PDF, 644KB.

Paperback: 408 pages
Author: Howie Jacobson
Publisher: For Dummies; 2 edition (July 20, 2009)
Language: English
ISBN-10: 0470455772
ISBN-13: 978-0470455777

Chapter 1
Profiting from the Pay-Per-Click Revolution
In This Chapter

• Introducing AdWords
• Understanding the difference between AdWords and other forms of advertising
• Getting an overview of direct marketing
• Seeing AdWords through your prospects’ eyes

Have you ever bought an ad in the Yellow Pages? I remember my first time — I was terrified. I didn’t know what to write. I didn’t know how big an ad to buy. I wasn’t sure which phonebooks to advertise in. I had no idea what headings to list under. I had to pay thousands of dollars for an ad I wouldn’t be able to change for the next 12 months. And I had recurring nightmares that I mistyped the phone number and some baffled florist in Poughkeepsie got thousands of calls from my customers.

Why am I telling you this? (Aside from the fact that my therapist encourages me to release negative emotions?) Because I want you to appreciate the significance of Google AdWords as a revolution in advertising. ...

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Every second, consumers are searching on Google™ to find exactly what they are looking for – your product or service. What's more, nearly 60% of worldwide searches on the web are on Google.

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