At the end of the year, Google conducted an annual online survey of messaging professionals. Providing insight into the major communications trends in the past year as well as the pressing issues and concerns for the coming one, this survey is the result of 575 global interviews with CEOs, CIOs, and CTOs in large, multinational enterprises as well as small organizations.

This report summarizes the key findings of the survey, including detailed statistical analysis of the key trends in business communications in 2007 and how these trends translate into priorities for business communications professionals in the year ahead.

Following the summary of the research findings, the report touches on Google’s expectations for the coming year as well as defines some best practices in business communication to help organizations address the expected challenges in the industry in 2008.

CONCLUSION
The continued growth in electronic messaging − and the accompanying surge in spam − is a consistent and increasingly painful thorn in the side of IT professionals. In most organizations, it is the IT department that is held accountable for ensuring the security and compliance of their electronic communications, but the obstacles to success are significant.

IT professionals today are not only facing the threat of spam, viruses, and worms, but they are also attempting to secure their increasingly mobile workforces, ensuring the availability and continuity of critical business processes, meeting compliance goals, planning for disaster recovery, preventing data leakage, and protecting their internal systems from hackers. It’s no wonder IT professionals are feeling the pain most acutely in their productivity levels.

SaaS solutions in general, and Google’s message security and compliance services in specific, address these IT productivity issues and help organizations tame the threats that lurk in electronic messaging. By deploying Google’s services, organizations can reduce the pains of ensuring security and compliance − and improve the productivity of their IT professionals.

Download 2008 Annual Google Communications Intelligence Report

PDF format, 573KB, 17Pages.

A Google White Page
Executive Summary. 3
Business Communications Trends in 2007. 4
Business Communications Priorities for 2008. 12
Google Expectations for 2008. 14
Best Practices for Business Communications for 2008. 15
Conclusion. 16

Google Annual Report 2008

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