Guinness World Records 2010 continues to build on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and an annual best-seller around the world.

Over 100 million copies have sold since the first edition was published in 1955. Nearly 4 million copies are sold every year in more than 100 countries and in 25 languages.

What's new in GWR10?...

- Free downloadable content, including videos, photographs, screensavers and interviews
- 100% new photographs and fully updated records
- Brilliant new "steampunk" graphic novel design
- New sections and record threads celebrating the first decade of the 21st century
- Top 50 Records of the Decade
- Record of the Day - one for every day of the year
- Unbreakable Records (those that will seemingly never be broken)
- Lasts (records such as the last living survivor of the Titanic disaster, or the last known dodo)
- The Name's Bond (celebrating the James Bond phenomenon)
- Culture Shock (unusual rituals and festivals around the globe)
- Gold (the commodity that never loses its luster)
- Updated gazetteer sections covering records in all major regions of the world
- Fully updated regular sections, including Space, Planet Earth, The Animal Planet, The Body, Human Achievements, Engineering and Technology, The Modern World, Arts and the Media and, of course, Sports.

Preview the Book: Guinness World Records 2010

Hardcover: 288 pages
Publisher: Guinness World Records (September 15, 2009)
Language: English
ISBN-10: 1904994504
ISBN-13: 978-1904994503

Guinness World Records 2010 is out now!!

And it's absolutely the best edition ever. When we surveyed our readers last year, and asked them what they wanted from the 2010 edition, their answer was pretty simple:

THE BOOK OF THE DECADE.

So that's what we've made. As well as our usual core records which readers love - the oldest, the tallest, and so on - we've taken a look back at some of the highlights of the last decade. And think about what a decade it's been - full of landmark moments in history, both tragic and great: the September 11 attacks in 2001, the Indian Ocean tsunami in 2004, the inauguration of Barack Obama in 2009, and the rise and rise (and rise and rise) of that bespectacled boy wizard who conquered both Voldemort and the world. It was the decade in which we realised the rapid rate of climate change, learned about alternate energies, and landed on Mars.

And it's all in Guinness World Records 2010! We've also chosen the Top 100 Records of the Decade, which readers can vote for through our website, we've listed a record for every day of the year - see what happened on your birthday! - and we'll have a heap of behind-the-scenes material on our website (but that's all secret for now...)

Every photo is new, there are thousands of new records, it's just an incredible ride that will have you laughing, gasping and learning something new right up to the very last page. So grab a copy and come on in. To the wild, weird, wonderful world of Guinness World Records.

Visit Guinness World Records Website

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy.

Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website receives more than 11 million visitors a year.

Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including entertainment, advertising, broadcasting, grocery stores and automotive retailing.

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