A global Nielsen consumer report on personal grooming, and the use of health and beauty products and treatments

In a society seemingly obsessed with beautiful people and celebrity, where unrealistically thin models strut catwalks and airbrushed photographic images adorn billboards and magazine covers, over two thirds of consumers the world over agree the pressure to look good is much greater that it was in our parents’ day. But that doesn’t mean consumers are prepared to spend more to enhance their appearance, or go out of their way to look stylish all the time, according to a recent Nielsen survey.

The Nielsen Company surveyed 25,408 internet users in 46 markets from Europe, Asia Pacific, North America and the Middle East about their purchase of health and beauty products, where they bought them, what influenced their purchase, and whether mass market produced hair, skin and cosmetic products were just as good as premium expensive alternatives. Nielsen also asked consumers about their personal grooming habits, whether they felt pressured to look good, what and how often they invested in beauty treatments, and what they would spend, and on what, if money were no object.

Nearly four in five (79%) of the world’s internet consumers claim to purchase health and beauty products, led by 93 percent of the Spanish. At the other end of the scale, however, three of the four Nordic countries topped the rankings for those that claim not to buy any health and beauty products, lead by 43 percent of Norwegians, 41 percent of Swedes and 40 percent of Danes.

About the Survey

46 Markets Covered: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Thailand, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, UAE, UK, US and Vietnam.

Download Health, Beauty & Personal Grooming: a global Nielsen consumer report

PDF format, 2.4MB, 15Pages.

Contents
A global Nielsen consumer report on personal grooming, and
the use of health and beauty products and treatments 1 – 2
Twenty-somethings, Brazilians, Portuguese and Greeks the
most dedicated to style 3
Looking good? Is it for you, your partner, or to find a new one? 4 – 5
Metrosexuals – it’s OK to invest in looking good 5
A bad hair day is out of the question when it comes to looking good 6
If money were no object, the ultimate indulgence: body massages,
new hairdos and shiny white teeth! 7
Skin lightening big business for China, Asia 8
Supermarkets are the most popular channel for health and beauty
products, followed by chemist/pharmacies/drugstores 9
Price by far the biggest influence on choice, followed by product’s promise
and brand 10
Mass market products just as good as premium, expensive alternatives 11
Abbreviated countries 12
About the survey 12

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research).

The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

For more information, please visit, www.nielsen.com.

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