THE “HOW TO” BUSINESS TO BUSINESS PUBLICATION GEARED TOWARDS THE HISPANIC ENTREPRENEUR

Hispanic Enterprise (Hispanic Trends), a joint project of Editorial Televisa and the United States Hispanic Chamber of Commerce, is a lively and indispensable source of news, features and information for every Hispanic entrepreneur and anyone affiliated with the dynamic Hispanic marketplace.

In 2006, Hispanic Trends successfully launched its digital version, becoming one of the pioneering Hispanic publications to complement initiatives through the creation of an online component, thereby establishing even more powerful links between its readers and its advertisers.

Published in English, Hispanic Trends is the “How To” business to business publication aimed squarely at the fast growing business community of Hispanic entrepreneurs. As such, it is primarily distributed to members of the USHCC, the leading advocate of Hispanic-ownedbusinesses, which at last count, numbered approximately 2 million in the United States, generating almost $300 billion in annual gross receipt. Here to serve the best interests of the Hispanic business community, Hispanic Trends is proud to be, “Tracking your business. Mapping our future”.

View Hispanic Enterprise Magazine, December/January 2008

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24 Travel: Technical Assistance
BizLife

In the coming year, business travelers will find it easier to use portable technology as airports and airlines strive to keep them connected.

32 High-Tech Character
Cover Story

Andrew Baca and Abba Technologies prove that reputation can take a small company a long way in a changing market.

36 Entrepreneur 100
Feature
Our list of the leading 100 Latino Entrepreneurs reveals there’s no shortage of Hispanic talent at the top of the U.S. business world.   

46 Ms. Fix It
Success & Motivation

Sally Garza Fernandez, founding head of The Fernandez Group, has made a career of dealing with challenges big and small.

56 Franchise Frenzy
Franchising

Three major industry events lure potential franchisees to discover the ins and outs of ownership, and link them with potential franchises.

58 Home Security
Finance & Investing

Strategies to preserve your home investment and credit in the mortgage crisis.

Visit Hispanic Online Official Website

HispanicOnline, a Latino Web pioneer, is owned by Hispanic Publishing Associates, which owns HISPANIC Magazine as well as HISPANIC Enterprise Magazine.

The mission: To offer more news, resources and entertainment options that are relevant to Latinos than any other site. The content for the website is produced by HispanicOnline's staff as well as freelance writers, wire services, and the staffs of HISPANIC and HISPANIC Enterprise magazines.

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