Annual Guide To Hispanic Marketing and Media. Data on marketers, media, demographics and agencies in the U.S. Hispanic Market. A supplement to AdventisingAge.

HISPANIC FACT PACK
Data on the U.S. Hispanic market from Azteca to Zubi

THE U.S. HISPANIC market eked out 1.9% growth in 2008 to $4 billion in measured media as U.S. ad spending in general fell by 4.1%, but 2009 is a tougher year for everyone.

In the first quarter of 2009, spending on Spanish-language TV fell by 15.4%, and print media saw even steeper drops of 20.5% for Spanish-language magazines and 21.6% for Spanish-language newspapers, according to WPP’s TNS Media Intelligence. Overall, TNS reported a 14.2% fall in U.S. ad spending in the first quarter of 2009, following a 9.2% decline in the fourth quarter of 2008.

Advertising Age’s sixth annual Hispanic Fact Pack includes data about marketers’ 2008 ad spending by company and category, demographic trends, and rankings of top TV, radio, newspaper, magazine, online media and social networking sites. Ad Age’s exclusive ranking of the top 50 U.S. Hispanic agencies shows most shops had a relatively good 2008, with just seven posting a drop in revenue. ...

Download Hispanic Fact Pack 2009

PDF format, 2.7MB.

CONTENTS
ADVERTISING & MARKETING
Hispanic media ad spending growth rates and spending by category . . . . . . . . . . . . . . . . .6
Hispanic ad spending by media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Top 50 advertisers in Hispanic media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10-12
Top advertisers in Hispanic newspapers, on the web, TV, radio and in magazines . . . .14-19
MEDIA
Top Hispanic DMAs by media spending and top 10 TV markets . . . . . . . . . . . . . . . . . . . . . 20
Top Hispanic newspapers by ad revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Top Hispanic magazines by ad revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Top web sites by viewers and ad spending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26-28
Hispanic use of social networking sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Top Spanish-language radio stations and formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
Hispanic use of electronic media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
Top prime-time TV programs and networks among Hispanic viewers . . . . . . . . . . . . . .32-33
Top cable programs and networks among Hispanic viewers . . . . . . . . . . . . . . . . . . . . . 34-35
DEMOGRAPHICS
U.S. population totals and Hispanic population by race . . . . . . . . . . . . . . . . . . . . . . . .36-37
Top 25 counties by Hispanic population growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
U.S. Hispanic population projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39
AGENCIES
Best of Show and Ad Age’s Hispanic Creative Advertising Award winners . . . . . . . . . .40-43
Top 50 Hispanic agencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44-45
Top Hispanic media agencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

ABOUT ADVERTISINGAGE
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930.

Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.

AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

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