Social media is changing the way we communicate. The new tools and technologies represent opportunities for collaboration, knowledge sharing and engagement that just cannot be ignored. But what results are companies seeing from using social media? What have they learned? And how can you benefit from using blogs, RSS, wikis, social networking and the various other social media tools?

How to use social media to engage employees is the ground-breaking report on integrating social media tools into your communications. Containing in-depth case studies of first- and second-stage implementation at major organizations, expert opinion, practitioner insight, tips and tools, you'll get the perfect guide to making the right decisions about your social media strategy. Together with benchmarking data and analysis from our global survey of over 2,100 corporate communicators, you'll get exclusive access to statistics, experiences and opinions from your peers around the globe.

Download chapter-by-chapter summary

How to use social media to engage employees is a practical guide to help you make the right decisions with your social-media strategy.

From getting started, to overcoming common hurdles and understanding what it really is you want to do with the new technologies available, you’ll gain fantastic insight into the first and second-stage implementation of social tools at major organizations. Alongside this is the latest thinking, tips, tools and case studies from practitioners, consultants and experts.

In addition to this practical advice, we also share the findings and analysis from our global survey on social media, completed by over 2,100 corporate communicators.

It’s easy to feel overwhelmed with the pace of change and the variety of social-media tools now available. By drawing on the experiences, tips and examples in this report, you can leap forward with your social-media efforts and improve communication and collaboration inside your organization.

Alex Manchester
Editor, Melcrum Publishing
alex.manchester@melcrum.com

Download How to use Social Media to Engage Employees: Chapter 1

PDF format, 561KB.

The rise of social media within organizations signifies a departure from traditional communication methods and heralds a new approach to employee communication and collaboration. As such, it requires a new approach in terms of strategy and implementation. In this chapter we examine some of the fundamental differences between traditional and social media, and summarize the most important issues to consider when developing a social media strategy.

Visit How to use Social Media to Engage Employees Official Website

How to use Social Media to Engage Employees: The new research report on strategies to improve communication and collaboration in your company, published by Melcrum Publishing Limited, 2007.

This report is packed with tools so you can:

• Ask the vital questions at the start of your social media strategy
• Prove the business case for integrating social media tools in your comms strategy
• Identify key barriers and how to overcome them
• Integrate social media with existing channels such as your intranet
• Manage the legal and regulatory issues
• Set up your company's corporate blogging platform
• Get the most out of podcast interviewees
• Educate employees on the use and benefits of RSS
• Understand the potential of video on the web
• Find free software and resources for RSS and wikis
• Get a clear understanding why companies are investing in Second Life

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment