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Get your copy of the free downloadable ebook from Entrepreneur magazine, I Hate My Website!: 10 Easy Ways to Improve Your Website, Plus 9 Things Never To Do. A $19.95 value, this ebook includes tips, techniques, and tools to help you design an effective and engaging Web site, generate more Web site traffic, maximize search engine results, provide a more secure online experience, and much more.

TIMES HAVE CHANGED. Business has changed. The way you market your business has changed. And if you want to succeed in business, you need to change, too.

That means, in 21st century language, you need to have a website for your business. For most of you, that means creating a site to promote and market your company. It’s also a great way to learn more about prospective and existing clients and build relationships with them. Whatever your web strategy is, there’s always room for improvement. This book tells you how to make your business’s website more effective, helps you determine what you can do yourself and when it’s best to outsource, and shares the best industry practices.

Click Here, Download I Hate My Website! 10 Easy Ways to Improve Your Website

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Download I Hate My Website! 10 Easy Ways to Improve Your Website

Pdf format, 2.6mb, 54pages.

HOW TO CREATE A SUCCESSFUL WEBSITE:

■STEP 1: Start by creating a basic road map. This will set the tone for what you’re doing. Keep in mind that this is an evolutionary process. In the beginning, don’t try to be Amazon.com. (It took them years to become a web powerhouse.) Grandiose visions are fine, but you need to build up to realizing them. Start small and grow big.

■STEP 2: Determine what tools you need to help drive the right traffic to your site. The web is a very competitive space—today there are over 11 billion web pages, so you need to be strategic in deciding what works best for you. Some of these tools include search engine marketing, e-mail marketing and search engine optimization. Also, now’s the time to decide how and where you’re going to spend your (limited) marketing budget.

■STEP 3: How will you determine what’s working on your site and what isn’t? Some industry best practices will work for you; others may need some tinkering. Deciding how to measure your ROI (return on investment) and other crucial metrics is key to the success of your business. The best way to find this out is through website traffic reports, but you should listen to your customers as well. They will let you know what market tactics are working for you, what ones aren’t, and how to improve your results. You’ll need to go further than that—but don’t worry, there’s a lot of help out there to make these tasks easier.

■STEP 4: Apply what you learn from your metrics. These include page views, length of visits, site traffic volume and trends, and you should study them to improve your site’s content, navigation and performance. This enables you to offer a better experience to your visitors.

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