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 This report is written from the perspective of an informed observer at the Seventeenth Annual Aspen Institute Roundtable on Information Technology. Unless attributed to a particular person, none of the comments or ideas contained in this report should be taken as embodying the views or carrying the endorsement of any specific participant at the Conference.
Identity in the Age of Cloud Computing: The next-generation Internet’s impact on business, governance and social interaction examines the migration of information, software and identity into the Cloud and explores the transformative possibilities of this new computing paradigm for culture, commerce, and personal communication.
The report also considers potential consequences for privacy, governance and security, and it includes policy recommendations and advice for the new presidential administration. Written by J.D. Lasica, the report is the result of the Seventeenth Annual Roundtable on Information Technology.
INTRODUCTION
Identity—the very essence of who we are and how we interact with others— is in the middle of a period of extraordinary tumult. The Internet and a host of new communications technologies have transformed the concept of identity and redefined our relationships to businesses, governments and constantly churning networks of friends and peers.
Growing numbers of digital natives now define themselves by their Web presence as well as their real-world presence. Indeed, they move seamlessly from their online to offline lives, and they expect to assert who they are on their own terms.
Call it the audacity of self-identity. I am whatever I say I am.
Now couple that notion of empowerment, enabled by a growing suite ofWeb 2.0 tools,with the cloud—our shorthand for a vast, alwayson, accessible, broadband-enabled next-generation Internet that is fast approaching. The cloud holds out transformative possibilities for culture, commerce, national security, public life and personal interactions on a scale we are only beginning to fathom. ...
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J.D. Lasica
Rapporteur
The Aspen Insitute
Communications and Society Program
Charles M. Firestone
Executive Director
Washington, DC
2009
CONTENTS
FOREWORD, Charles M. Firestone.............................................................vii
IDENTITY IN THE AGE OF CLOUD COMPUTING, J.D. Lasica
Introduction .................................................................................................1
Why the Cloud Matters ...............................................................................3
Information technology’s steady evolution...............................................4
Early stages of the march toward the cloud .............................................9
Factors driving the cloud forward..........................................................11
Public vs. private clouds .........................................................................13
Identity Meets the Cloud...........................................................................15
Toward an open identity network..........................................................17
The dynamic nature of identity and privacy .........................................22
Self-identification vs. the power of the crowd........................................24
New Concepts of Money ...........................................................................27
New measurements of value ....................................................................28
Metrics around attention and reputation..............................................30
Implications for Commerce ......................................................................32
Twelve features of the cloud economy ....................................................34
Clouds will move from closed to open ...................................................50
Cautions about the move to the cloud ...................................................52
Implications for Government and Governing .........................................54
Security, privacy and civil liberties ........................................................56
Striking the right balance.......................................................................59
Implications for PersonalWell-being........................................................61
Weighing risks vs. benefits .....................................................................62
Personalization: Context is everything ..................................................66
Conclusion: Market Forces Meet Public Policy .......................................71
Memo to the new president....................................................................72
Notes ...........................................................................................................78
ABOUT THE AUTHOR
One of the earliest social media strategists, J.D. Lasica works with Fortune 500 companies as well as mid-size companies, startups and nonprofits. He is widely considered one of the world’s leading authorities on social media and the revolution in user-created media.
He is chief executive of socialmedia.biz, a firm offering social media solutions to businesses and organizations that want to use social media, video and online communities to build customer relationships, promote brands and deliver value. He is also founder of Socialbrite.org, a social enterprise offering a learning center and strategic solutions to nonprofits and social causes.
His 2005 book “Darknet” (Wiley & Sons), which coined the term “personalmedia revolution,” explores the emergingmedia landscape. In March 2005 he cofounded Ourmedia.org, the first grassroots media hosting and sharing site. In 2008 he was the chief architect of MediaMobz.com, a marketplace for getting videos produced.
His previous reports for the Aspen Institute include “The Mobile Generation: Global Transformations at the Cellular Level” and “Civic Engagement on the Move: How Mobile Media Can Serve the Public Good.”
J.D. was also a member of senior management in three tech startups as well as a senior writer for Engadget, where he interviewed tech CEOs about new technologies. In a previous life, he spent 11 years at The Sacramento Bee as an editor and columnist. J.D. was among the charter members of the Online News Association.
His blog socialmedia.biz was named the No. 1 social media site in a list of the Top 100 social media websites, and he has conducted more than 200 video interviews with movers and shakers in the tech and media industries. He lives in the San Francisco area and is a frequent speaker and panelist at technology and new media conferences.
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