Learn the key steps to better penetrate target markets and achieve profitable growth with improved sales pipeline performance.

For companies with complex sales cycles, improving sales pipeline performance is essential for achieving revenue growth. But these firms face significant challenges determining which accounts should be the highest priority, what actions will advance the sales process, and how best to ensure internal alignment to achieve a healthy distribution of pipeline opportunities.

By pursuing best practices and deploying the right software to manage pipeline performance proactively, companies can attain real-time visibility into opportunities across discrete sales stages. These companies can leverage analytics to attain data-based insights into their pipeline and immediately take actions to achieve measurable improvements to sales pipeline performance.

Such actions include optimally deploying sales teams across territories to improve the quality of opportunities, accelerating the advancement of opportunities from one stage to the next, and further leveraging pipeline data to improve team performance. Taking these key steps, companies are well positioned to better penetrate target markets and achieve their firms’ goals for profitable growth.

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Publisher: SAP

CONTENTS
3 Overview
4 Importance of Enhancing Pipeline Performance
5 Best Practices for Enhancing Pipeline Performance
5 Know Your Sales Process
5 A chieve Real-Time Visibility into Opportunities
5 Establish a Rigorous Process to Plan and Monitor Performance
6 Merge Analytics and Action
7 An Integrated Approach
7 Pipeline Performance Management with SAP CRM
7 Find Out More

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