Edited exclusively for CEO's and private business owners, Inc. is the handbook of the American entrepreneur. (Tradepub.com)

Inc. is a monthly magazine for entrepreneurs and small businesses based in New York City. It also publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc. 500."

The magazine reports its paid circulation as 690,000 as of February 2007, with monthly newsstand sales topping 20,000.

Inc. was founded in Boston by Bernie Goldhirsh and its first issue appeared in April 1979. Goldhirsh was an MIT-trained engineer who worked at Polaroid and on ballistic missiles before becoming an entrepreneur and founding Sail magazine, which he sold for $10 million, using the profits to found Inc. Goldhirsh kept a low profile, and longtime editor George Gendron was the "public face" of the magazine for two decades.

Though long considered the younger upstart compared to most business publications, Inc. suffered during the dot-com era as titles like Fast Company seemed to grab more attention, but the tech crash and subsequent retrenchment saw the magazine stabilize its circulation and image.

In 2000, widowed and battling cancer, Goldhirsh sold the magazine to Gruner + Jahr for a price reported over $200 million[2]. Goldhirsh's devotion to the principles of entrepreneurism led him to create the Goldhirsh Foundation and a unique trust for his children.

The magazine was purchased in 2005 by Morningstar founder, Joe Mansueto, and Inc. and its sister magazine Fast Company constitute the publishing arm of Mansueto Ventures.

The magazine is now based in New York City, and run under the leadership of CEO John Koten and Editor Jane Berentson.

Founder Bernie Goldhirsh's son, Ben Goldhirsh, is the founder of GOOD magazine. (Wikipedia.org)

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Publisher: Mansueto Ventures LLC

Read Inc. Magazine, April 2008 Online

Cover Story: The Success Gene
Why some family businesses thrive year after year after year.

Even successful family businesses tend to resemble fireflies. They flicker brightly for a brief moment, then die away. Consultants call this the rule of thirds: Only about a third of businesses make it to a second generation, a third of those live to see a third generation, and on and on.

A precious few family businesses, though, do manage to beat the odds. They are passed down, revived, and reinvented from generation to generation, while all the others have long since gone bust, been bought, or just slowly faded away, done in by family feuds, hard times, or changing tastes.

We have taken a close look at half a dozen fifth- and sixth-generation family businesses. It turns out they are a very special breed. They tend to make and sell products that last: guitars, pool tables, furniture. They have managed to keep much of their manufacturing in the United States. And they are able to put today's challenges -- globalization, say -- in perspective. "You think this is bad?" they might say. "You should have seen what happened during the Great Depression!" ...

Valuation Guide 2008
How much is your company worth? Let's put it this way: It's a seller's market. In our annual guide to the private-company marketplace, we uncover the most (and least) valuable companies in America.

Visit Inc. Official Website

Inc.com, the website for Inc. magazine, delivers advice, tools, and services, to help business owners and CEOs start, run, and grow their businesses more successfully. You'll find information and advice covering virtually every business and management task, including marketing, sales, finding capital, managing people, and much, much more.

Inc.com also includes the Inc. magazine archives, an exclusive area dedicated to the Inc. 500, and detailed information on Inc-sponsored events.

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