Edited exclusively for CEO's and private business owners, Inc. is the handbook of the American entrepreneur. (Tradepub.com)

Inc. is a monthly magazine for entrepreneurs and small businesses based in New York City. It also publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc. 500."

The magazine reports its paid circulation as 690,000 as of February 2007, with monthly newsstand sales topping 20,000.

Inc. was founded in Boston by Bernie Goldhirsh and its first issue appeared in April 1979. Goldhirsh was an MIT-trained engineer who worked at Polaroid and on ballistic missiles before becoming an entrepreneur and founding Sail magazine, which he sold for $10 million, using the profits to found Inc. Goldhirsh kept a low profile, and longtime editor George Gendron was the "public face" of the magazine for two decades.

Though long considered the younger upstart compared to most business publications, Inc. suffered during the dot-com era as titles like Fast Company seemed to grab more attention, but the tech crash and subsequent retrenchment saw the magazine stabilize its circulation and image.

In 2000, widowed and battling cancer, Goldhirsh sold the magazine to Gruner + Jahr for a price reported over $200 million. Goldhirsh's devotion to the principles of entrepreneurism led him to create the Goldhirsh Foundation and a unique trust for his children.

The magazine was purchased in 2005 by Morningstar founder, Joe Mansueto, and Inc. and its sister magazine Fast Company constitute the publishing arm of Mansueto Ventures.

The magazine is now based in New York City, and run under the leadership of CEO John Koten and Editor Jane Berentson.

Founder Bernie Goldhirsh's son, Ben Goldhirsh, is the founder of GOOD magazine. (Wikipedia.org)

Inc. is the only major business magazine edited exclusively to guide CEOs and owners of small-to-midsize companies to success. Inc. provides fresh, insightful analyses to give the major players in the business world the tools they need to excel. Each issue uses real life examples of strategies, case studies, and successes and failures edited specifically to illuminate new ways in which its readers can benefit. Big and small organizations alike turn to Inc. to make sense of ever-changing business world.

The pages of Inc.are printed on 100% recycled paper. Inc. is dedicated to the preservation of the environment and makes sustainability a part of its core mission.

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Geographic Eligibility: USA

Publisher: Mansueto Ventures LLC

Read Inc. Magazine, August 2008 Online

Cover Story: The Believer
Flat broke at the age of 21, Joe Cirulli made a list of 10 things he wanted to accomplish in life. One by one, he pulled them off -- and built a health and fitness empire. (Maybe there's something to the power of positive thinking, after all)
By Bo Burlingham

It's a warm Thursday evening in Gainesville, Florida, and the Gainesville Health & Fitness Center on Newberry Road is ablaze with activity. Downstairs, about 70 members stare at television screens as they run, walk, climb, and pedal furiously in the cardio area. Over at the indoor basketball court, a group of sweat-drenched players is leaving, and another group is taking its place.

In the pool area, an instructor is counseling half a dozen arthritis sufferers who have shown up for aquatics exercise therapy, while a guy with a military haircut endures the 50-degree water of the cold plunge pool and some of the older members hang out around the whirlpool and sauna. ...

Features
Luck is for Losers
A gambler who loathes risk, Bill Kaplan ran his famed MIT Blackjack Team like a business and left the table with more than $10 million in winnings. Can the lessons learned in Las Vegas work for a real company?

Keep Running
Two determined guys got the idea that they could shove their way into the running-shoe business -- never mind that the industry is locked up by international giants or that these two had never manufactured a thing. Their company, Newton Running, has made impressive strides. Now, where the heck is that finish line?

How We Did It: The Blue Man Group
From downtown performance art to global entertainment empire.

Visit Inc. Official Website

Inc.com, the website for Inc. magazine, delivers advice, tools, and services, to help business owners and CEOs start, run, and grow their businesses more successfully. You'll find information and advice covering virtually every business and management task, including marketing, sales, finding capital, managing people, and much, much more.

Inc.com also includes the Inc. magazine archives, an exclusive area dedicated to the Inc. 500, and detailed information on Inc-sponsored events.

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