Edited exclusively for CEO's and private business owners, Inc. is the handbook of the American entrepreneur. (Tradepub.com)

Inc. is a monthly magazine for entrepreneurs and small businesses based in New York City. It also publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc. 500."

The magazine reports its paid circulation as 690,000 as of February 2007, with monthly newsstand sales topping 20,000.

Inc. was founded in Boston by Bernie Goldhirsh and its first issue appeared in April 1979. Goldhirsh was an MIT-trained engineer who worked at Polaroid and on ballistic missiles before becoming an entrepreneur and founding Sail magazine, which he sold for $10 million, using the profits to found Inc. Goldhirsh kept a low profile, and longtime editor George Gendron was the "public face" of the magazine for two decades.

Though long considered the younger upstart compared to most business publications, Inc. suffered during the dot-com era as titles like Fast Company seemed to grab more attention, but the tech crash and subsequent retrenchment saw the magazine stabilize its circulation and image.

In 2000, widowed and battling cancer, Goldhirsh sold the magazine to Gruner + Jahr for a price reported over $200 million[2]. Goldhirsh's devotion to the principles of entrepreneurism led him to create the Goldhirsh Foundation and a unique trust for his children.

The magazine was purchased in 2005 by Morningstar founder, Joe Mansueto, and Inc. and its sister magazine Fast Company constitute the publishing arm of Mansueto Ventures.

The magazine is now based in New York City, and run under the leadership of CEO John Koten and Editor Jane Berentson.

Founder Bernie Goldhirsh's son, Ben Goldhirsh, is the founder of GOOD magazine. (Wikipedia.org)

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Publisher: Mansueto Ventures LLC

Read Inc. Magazine, July 2008 Online

Cover Story
The Ultimate Start-Up Reality Check
Four young companies present their plans...and four veteran entrepreneurs pick them apart.

• The Get Ahead Guide: Erin McKenna Makes the Best Cupcakes in New York City
  Now she wants to go national. How fast can she grow?
• The Get Ahead Guide: Scandigital Processes 100,000 Images A Month
  But there are few barriers to entry in the scanning business. Is that a big worry?
• The Get Ahead Guide: Seema Sudan Made Money On Her First Collection
  But the rag trade is full of knockoff artists. How can she protect her brand?
• The Get Ahead Guide: Perry Chen Thinks His Website Could Be As Big As YouTube
  Isn't the concept of a giant website a bit passé?

Features
The Way I Work: Roger Berkowitz
"People who want me to do something have to remind me repeatedly. It's management by being nagged."

The Do Over
Randall Grahm produced good wines and great, funny marketing campaigns. But along the way to success, he realized someone wasn't taking him seriously. That would be himself. Time to get back to the dream.

How I Did It: Phil Hanes
The long and happy career of a southern rag tycoon.

Visit Inc. Official Website

Inc.com, the website for Inc. magazine, delivers advice, tools, and services, to help business owners and CEOs start, run, and grow their businesses more successfully. You'll find information and advice covering virtually every business and management task, including marketing, sales, finding capital, managing people, and much, much more.

Inc.com also includes the Inc. magazine archives, an exclusive area dedicated to the Inc. 500, and detailed information on Inc-sponsored events.

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