Incentive magazine is the ultimate resource for the incentive industry. Covering research, trends and best practices in managing and motivation, it’s been the industry’s source for over 100 years.

Departments:
Up Front. Incentive’s monthly news section covers industry news, trends and strategies, as well as offering Q&A interviews, research and ideas you can use.

Travel News. Each month, Incentive opens its travel coverage with a look at the news, openings and destinations.

Merchandise News. Incentive’s new and improved merchandise coverage will open with the news and new products that motivate. We’ll also include promo items that get winners motivated and  pillow gifts that fit with an incentive travel program.

Research: Exclusive research from Incentive magazine focusing on the incentive business. Our readers are surveyed on trends in the Sales, Travel, Merchandise and Gift Card segments
every year.

Columns:
Expert opinion, advice and news from some leading industry thinkers.
Legal Column. Counsel to the Incentive Federation Inc. George B. Delta’s bimonthly take on the legal issues confronting the incentive industry.
Incentive Interview. Incentive talks oneon-one with movers, shakers and thinkers about the incentive industry.
Incentive Primer. Incentive 101 for corporate incentive planners and buyers new to the business.
In Her Shoes. Tory Johnson, CEO of Women for Hire, looks at women in the workplace, their concerns and their thoughts on motivation and recognition.

Features:
Cover Stories: Incentive’s cover stories take an in-depth look at one company’s incentive programs: what their goals are, how they achieve them and how they measure success. Cover stories also profile industry leaders and trends in the industry.

Industry Analysis. A big-picture look at the business strategies, events and trends shaping, and being shaped by, the incentive, recognition and motivation business.

Corporate Spotlight. A close-up at one incentive program’s goals, strategies and successes.

Potentials Merchandise Features. The merger of Incentive and Potentials magazines brings readers this new section, featuring strategic advice on motivating employees, channel partners and consumers with the hottest new products—and tips on how to use these products in programs.

Gift Card Features. Every month, Incentive will focus on the fastestgrowing new segment of the rewards market: gift cards.

Travel Features. Coverage of the U.S. and international destinations that are attracting incentive groups today.

Coming soon: More stories on the web and The Daily Perk, Incentive’s blog that gives readers an idea of what’s going on in the industry. The latest issues of Incentive’s e-newsletter and the magazine, as well as exclusive research, are also available.

View Incentive Magazine, August 2008

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Amgen & Avnet
Two View of Global Recognition
Mary Kennett, Amgen's senior manager of human resources

Lighten Up!
Using Comedy at Your Next Incentive or Meeting
Gas Incentives
Grow in Popularity as Prices Rise

Visit Incentive Magazine Website

Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions.

We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers.

The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals.

IncentiveMag.com is the online home of Incentive magazine.

Reach your target audience and gain increased online exposure by targeting this desirable audience of decision makers via site sponsorships, e-newsletters and other online advertising opportunities.

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