WELCOME TO BTOB’S 2006 INTERACTIVE MARKETING GUIDE. Our annual publication offers sections on e-mail, search, Web sites, online advertising, online events, publisher sites and interactive agencies. Each section provides an overview, tips, an interview with a subject expert and sidebars with useful resources and data. You’ll also find updated vendor lists and data charts.

This year, we’ve added a new section on “social media,” reflecting the growth of channels such as blogging and podcasting. Social media isalso the topic of the “Future” column (see page 38), which asks how marketers can harness the power of these nontraditional, undeniably popular environments.

Our hope is that BtoB’s 2006 Interactive Marketing Guide—along with ongoing coverage in BtoB’s NetMarketing department, our various e-mail newsletter products, our new “Talking Tech” audiocast series and our multicity NetMarketing Breakfasts—will assist you in continually improving your online efforts.

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