Welcome to BtoB's 2007 Interactive Marketing Guide. Our annual publication offers sections on e-mail, search, Web sites, online advertising, online events, b-to-b media sites, social media and interactive agencies.

"Web Sites | E-mail | Advertising | Search | Social Media | Agencies | Publishing | Search | Events | Multimedia Analytics | Strategy"

"This year, we've added sections on analytics and multimedia, to capture in particular the rapid adoption of online video as a marketing channel. In addition to overviews of the various topics, the guide provides tips, expert interviews and sidebars with useful resources and data. You'll also find updated vendor lists and data charts."

"Overall, marketing spending on the Internet continues its unstoppable upward trajectory. According to the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenue for 2006 was estimated at $16.8 billion, a 34% increase from $12.5 billion in 2005."

Download Interactive Marketing Guide 2007

Pdf format, 14mb, 48pages. BtoB Magazine Special Issue.

Interactive Marketing Guide 2007 Official Webpage

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