Interactive Marketing & Media: Fact Pack 2006, a Supplement to AdvertisingAge, published April 19, 2006.

Scott Donaton: WELCOME TO OUR FIRST ever Interactive Fact Pack.

Wait. Did I just say first? Seems impossible, but it’s true. The reason it seems impossible is because Advertising Age has been covering interactive marketing and media since the early ‘90s, when we introduced a weekly section in our print publication and went online ourselves, first on Prodigy and then, of course, the Web. This latest product expands our commitment to being the leading source of news, information and data in this vibrant area.

There’s a lot here to interact with. The stories these numbers tell are as fascinating as the development of this media and marketing channel. You’ll learn, among other things, that nearly four of 10 U.S. households already have broadband access. And that reading blogs is one of the most popular activities among online users....

It’s important to note that the interactive market is monitored by dozens of companies, trade groups and publications. Since their methodologies vary, industry totals often do as well. But in total this Fact Pack will give you the clearest picture you can get. Dive in.

Download Interactive Marketing & Media: Fact Pack 2006

Pdf format, 6mb.

Visit Advertising Age Official Website

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