Internet Retailer Magazine is the first magazine devoted to reporting on the Internet revolution in retailing and today remains the only magazine on the market with this exclusive focus.

Internet Retailer is America's #1 source of information on e-business strategies for retailers and direct merchants. The magazine also covers exclusive reports on the competitive, marketing and operational trends in e-retailing.

If you are a store-based retailer, a cataloger, a virtual merchant or an e-business provider, Internet Retailer provides the information you need to make the most of your use of the internet as a retail sales channel, multi-channel integrator or a tool for supply-chain automation. (Tradepub.com)

Internet Retailer, our flagship, is the only magazine focused on e-commerce in multi-channel retailing and is America’s largest retailing magazine.

Its articles, written by our in-house staff of seasoned journalists, provide critical information on e-retailing, including competitive strategies, winning techniques, leading companies, and cutting edge applications and technologies.

Its subscriber base—leading executives in retail chains, catalog firms, web-only merchants and consumer brand manufacturers—rely on the magazine as the most authoritative source of business information in online retailing. See page 10 for advertising opportunities and rates. (Media Kit)

Free Subscription to Internet Retailer Magazine

Qualify for Your Free Subscription!

Publisher: Vertical Web Media LLC

Read the Digital Issue: Internet Retailer Magazine, September 2009

COVER: The new show business 22
Online video shows rather than tells. Consumers like it, and online retailers are learning how to use it more effectively.

How e-retailers rank in search 28
Exclusive Internet Retailer research shows online retailers have made headway in natural search, and remain on top of paid search tactics.

Foreign affairs 33
International waters can be rough, but vendor services can toss a lifeline to e-retailers seeking to sell abroad.

newsline 6
GM sells cars through eBay; Facebook takes a step
toward e-commerce; Wal-Mart’s privacy initiative; Q2 e-commerce sales slip; Newegg gets credit for making its site accessible; more.

marketing&advertising Content is king 14
Retailers are making information more prominent on their e-commerce sites, recognizing it can often clinch a sale.

ops&tech Don’t look now 18
Enforcement of PCI data security rules is getting tougher, and changes coming in 2010 could raise the cost of compliance for many retailers.

ops&tech Shopping for SaaS 48
The software-as-a-service approach enables retailers to add technology quickly. A good contract is needed to provide long-term protection.

marketing&advertising Opportunity knocks 52
There is always new technology beckoning to online retailers. But they must factor in how new features will affect site performance.

retailtrends No deal 54
The bust-up of the planned merger of retail trade groups NRF and RILA illustrates the divergent interests of big and small merchants.

websellingviews Converting creatively 57
At a time when consumers are reluctant to click the Buy button, innovative category merchandising can make the difference.

websellingstats Hispanics embrace the web 64
Internet use is growing more rapidly among Hispanics than for the population as a whole, and downloading content is especially popular.

Visit Internet Retailer Magazine Website

PUBLISHER'S LETTER
Drawing the line between church and state
A few weeks ago, I got an e-mail from a subscriber critical of our “promoting” organizations that helped online merchants find and purchase inexpensive merchandise in China. Why couldn’t we promote American manufacturers instead of organizations importing “junk” from China, the reader asked.

I responded that the promotions she found offensive were paid advertisements and conference exhibits. If someone pays to advertise in our publications or to exhibit at our conferences, I wrote, they can say what they want.

My explanation did not satisfy her. “Were you saying that IRCE speakers PAID for the privilege of speaking at the convention?” she wrote. “I’ll be glad to pass that fact along.” That hit a nerve, and I replied in no uncertain terms that conference speakers are chosen by our editors based solely on their expertise on the subject matter of their presentation. No one ever pays to get on our conference agendas. With that the e-mail exchange degenerated into something resembling a town hall meeting on health care reform. I resolved to exercise more discretion in responding to unsolicited e-mails. ...

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment