KidScreen Magazine: About reaching children through entertainment

KidScreen Magazine: The leading business publication in the world serving the information needs and interests of kids’ entertainment executives. Published 9 times a year, KidScreen is delivered to 13,000 kid’s entertainment decision-makers around the world, in addition to bonus copies distributed at major industry events.

Special Reports
91 MIPCOM
Dialogue-free toons turn up the volume in the kids market • Cool New Shows! • Studios focus on creative with new development hubs

123 Fall-TV Face-Off
Game on! We take a look at broadcast strategies for courting core kids in Europe, and check out North American kidnets with preschool prowess

Highlights from this issue...
33 up front
Six months into the job, HIT CEO Jeff Dunn talks about his five-year plan
49 ppd
Formatting looks poised to gain traction in the kids TV landscape
59 licensing
KS EXCLUSIVE: Nick & Viacom Consumer Products unveils the four new styles of SpongeBob SquarePants
69 retail
TRU and BRU rolled in together under new superstore roof
79 marketing
Agencies add virtual world services to their menus
83 digital bytes
The seven golden rules of web-toy connection
146 coolwatch
Kids name top shows to watch with mom & dad

Visit KidScreen Magazine, October 2008 Download Page

You can read the magazine online, or download full publication in PDF format.

EDITORIA
THE NEW VIRTUAL WORLD ORDER

Like everyone else in the kids entertainment space, we seem to have been bitten by the virtual worlds bug this month. We’ve got a feature that looks at how and why ad agencies are adding them to their menu of client services (page 79). Our digital media columnist Dr. Warren Buckleitner lays out the seven golden rules of developing effective ones that connect with toy lines (page 86). And our lead story in the Retail section explores the ins and outs of applying the same web-toy model to publishing (page 69).

When you look at how quickly this online genre is growing, it’s not surprising that our pages are rife with virtual worlds coverage this issue. Austin, Texas-based Virtual Worlds Management estimated that there were 150 youth-oriented worlds operating or in development in late August—that’s 50 more than a previous tally from just three months earlier in April.

And the case for getting into the kids virtual world space is made even more compelling by the huge success pioneers have experienced. MTV Networks paid US$160 million for Neopets and its 20 million worldwide members in 2005. Disney bought Club Penguin for US$700 million last year. ...

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