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 Powerful trends are reshaping the food business – from value-oriented and health-conscious consumers to the shifting retail landscape, and from intense competition to the rising cost of doing business.
To drive success in this challenging environment, we are focused on the seven strategies of our Sustainable Growth Plan:
1. Build Superior Consumer Brand Value
2. Build Shopper Demand Through Superior Customer Collaboration
3. Transform the Portfolio
4. Expand Global Scale
5. Drive Out Costs and Assets
6. Strengthen Employee and Organizational Excellence
7. Act Responsibly
Snacks
Dip, munch, savor, crunch. Whatever the mood, Kraft has the snacks that restore energy, indulge taste buds and satisfy hunger between meals. As consumer demand for more health-conscious choices continues to grow, we’re delivering with an expanding better- for-you snack portfolio.
Net Revenues $9.0 Billion
Beverages
Around the clock and around the world, Kraft’s beverage brands warm consumers up, cool them down and keep them going. Through new product innovation, acquisitions and licensing agreements, we’re continuing to make a splash in the global beverages market.
Net Revenues $6.5 Billion
Grocery
Our Grocery sector has something for everyone – from cereals to desserts, from salad dressings to peanut butter, and from steak sauce to mustard. Kraft grocery brands offer great taste for every eating occasion.
Net Revenues $5.3 Billion
Cheese & Dairy
Dairy’s great taste has consumers around the world choosing Kraft cheese. With a wide array of delicious products in every flavor and form, Kraft is the global leader at delighting consumers with cheese and dairy.
Net Revenues $6.2 Billion
Convenient Meals
When they’re hungry for something that tastes great and is easy to make, consumers know they can count on Kraft for palate-pleasing, convenient meals today and every day. We’re staying on trend through new product introductions, continual innovation and expansion to new retail channels.
Net Revenues $5.2 Billion
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Kraft Foods Inc.
Three Lakes Drive
Northfield, IL 60093-2753
www.kraft.com
Helping People Around the World Eat and Live Better.
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