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Lawn & Landscape Magazine, July 2008
Lawn & Landscape Magazine, July 2008 |
| Magazine - Lawn & Landscape Magazine | |
| Monday, 18 August 2008 | |
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Lawn & Landscape is the defifinitive source of news and business management information for every segment of this diverse industry – making it the most widely read publication – and the only publication you need to reach your customers and prospects, no matter the industry segment. Nearly 80,000 subscribers from more than 70,000 separate establishments* turn to the pages of Lawn & Landscape for business management advice to help grow their businesses – and while they’re looking for new revenue streams, make sure you capitalize on these opportunities to expand your market share! No other magazine has near the wide reach and representation of businesses as Lawn & Landscape. As professionals choose new ways to receive news and learn about new products, Lawn & Landscape offers multiple ways to reach ready-to-buy decision makers. Choose any one of our innovative and popular offerings to help grow your brand on a daily basis, including our online advertising opportunities, podcasts and Webcasts to create a comprehensive marketing program. Because of the popularity of our website and accompanying e-newsletters, only Lawn &Landscape delivers the power to be in constant communication with your prospects. Lawn & Landscape delivers tremendous opportunities to reach professionals who are expanding their service offerings. The industry’s most highly regarded and widely read publication, Lawn & Landscape, provides you an attentive audience of professionals profitable in their current businesses and planning to grow by adding additional services. Lawn & Landscape is the most influential industry publication with regard to purchase decisions. Whether purchasing products for services they are currently offering or for ones they plan to expand, the readers of Lawn & Landscape trust the industry’s leading publication as the preeminent source for product information. Make sure you influence the industry’s top decision makers . . . they are ready to buy! View Lawn & Landscape Magazine, July 2008 Full & free, powered by Texterity. COVER STORY: It's Not Business as Usual Consider John Denison a believer. Two years ago his son and operations manager, Joshua Denison, along with the company’s logistics manager, Sabrina Kittrell, presented a plan that would change his 34-year-old company, Fort Washington, Md.-based Denison Landscaping & Nursery. Having witnessed the Japanese efficiency principals firsthand at Ariens Co., they wanted their boss to take a leap of faith and adopt lean management. John Denison admits some apprehension about tinkering with his company’s business model. He was familiar with lean concepts and knew just enough to talk conversationally with industry colleagues. But what was there to fix? The $36 million full-service landscape company was a leading player in its market. In addition to maintenance, design/build, installation, irrigation and snow removal operations, he also oversaw nearly 800 acres of plant farms that not only supplied his needs, but also those of other landscape contractors and the general public. His profit margins ranged from 12 to 24 percent, depending on the service area. ... Visit Lawn & Landscape Website Leverage the Power of the Industry’s Leading Website Lawn & Landscape’s popular website and e-newsletters deliver vital industry news quickly and effectively right to your audience’s desktops as they’re working throughout the day – typically 5 to 6 new stories a day online. Major draws to lawnandlandscape.com include our news coverage, comprehensive business tools and article archives, as well as our product marketplace. In fact, professionals say that researching products is the number one reason they go online – and they say where they go is either the manufacturer’s own site or L&L online. Bookmark
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