Leveraging the Power of Social Media
What does your company recommend as a strategy?

Learn how to utilize social media to increase customer loyalty.

How can you harness the total power of social media with Return-on-Investment (ROI) metrics that satisfy your CEO? Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0 Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."

INTRODUCTION
Executives and management have benefitted greatly from Customer Relationship Management (CRM) applications, gaining critical insight into managing their business and driving revenue, productivity, customer satisfaction, and profitability.

But, information vital to delivering that insight needs to be entered by individual sales users, many of whom view CRM as simply a surveillance and reporting tool for management to track their activities rather than as a user productivity tool. Consequently, lower user adoption by salespeople results in incomplete data and analysis in such systems.

Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that facilitate collaboration within enterprise social networks and increase their sales effectiveness. They need applications that work the way they do and increase their efficacy in the critical activities that underlie their daily business routines.

This white paper examines the challenges salespeople face and the drivers for a new breed of social applications that complement traditional CRM systems to help individual sales users increase their productivity and effectiveness.

Download Now: Leveraging the Power of Social Media

Receive Your Complimentary White Paper NOW!

Offered Free by: Oracle Corporation

CONCLUSION
Many businesses wonder how they can tap into the social software trend to connect people and information via networks of expertise within their organizations without incurring the risks commonly associated with early adopters. Although these nascent tools are quick to deploy with no IT involvement, it is critical that any enterprise Web 2.0 rollout align business needs for increased productivity and effectiveness with the organization’s IT strategy for scalability, security, and integration.

With more than 30 years of experience and numerous accolades in the database, middleware, and applications markets, Oracle provides the expertise, integration, security, reliability, and accelerated innovation enterprise organizations expect in a business partner.

ABOUT ORACLE
Oracle Corporation (NASDAQ: ORCL) is the world’s leader in CRM with 5,000 CRM customers, 4.6 million CRM users, and 125 million self-service users. Our customers rely on Oracle customer relationship management, business intelligence, and customer data integration solutions to deliver dramatic improvements in identifying, acquiring, retaining, and serving their customers. With an unmatched range of products, industry expertise, and deployment options, Oracle is the right choice for CRM.

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