The magazine of Licensing Worldwide. Delivers concise coverage of issues relevant to the licensing industry with information to help you make informed choices, smarter business decisions and maintain your cutting edge.

License Global is the only source for trends in merchandising for consumer-based products.

License Global, the leading trade publication for intellectual property licensing and merchandising, provides award-winning editorial focusing on business deals, trends and marketing strategies on every category of consumer products.

This magazine is owned by Advanstar Communications Inc.

U.S. Cover Story:

The Star Wars Phenomenon
By Tony Lisanti
The 30th anniversary of Star Wars is not only a milestone in the history of cinema and for Lucasfilms, but it also represents a milestone in the history of brand extensions and licensing.

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Geographic Eligibility: International

Publisher: Advanstar Communications

View License Global Magazine, September 2007

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License to Sell
By Regina Molaro
A few select specialty retailers are capitalizing on the solid reputations their brands have built over time and aiming to expand their distribution beyond their own doors into department stores or other retail channels. Why are retailers incorporating licensing into their business plans?

More than Kids' Play
By Michael Browne
The Star Wars toy business continues to attract consumers, even two years after the final movie was released.

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Published by ADVANSTAR.

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