Editor's Letter: Welcome Back!

Welcome to the second issue of liNKED Magazine. From all of those e-mails asking when the next issue would be out. we can breathe a sigh of relief and say, thankfully, "Now," Of course, it wasn't a lack of great content that kept this issue from being born. It seems since we last spoke, magazine publishers have been finding even more innovative ways to captivate their audiences via new media.

In this issue, you'll learn how Dwell is using podcasts so that people can take their content with them wherever they go, In today's world. publishers are seeking ways to reach readers on their own terms and Dwell's example is just one of many, Several years ago, Slate.com was one of the first self-billed online magazines. Now, they have Slate V - an online video magazine with nearing one million visitors per month in the early going.

And for an example of one publisher who killed one product to locus on another. be sure to check out page sixteen and read how UK-based Graduate Prospects made an overnight move from print to digital and came out of the experience with more readers and revenue, And of course, it wouldn't be LiNKED without our Blog-watch.

where you can see what some 01 the slickest minds in the business have to say about the constant innovation we're seeing in the industry.

As always, we invite your comments, criticisms and story ideas, Don't hesitate to drop me a line.

Michael Biggerstaff
Publisher
LiNKED Magazine

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Nxtbook Gets LiNKED
from NXTblog by Marcus

Last year, Nxtbook Media released the first issue of LiNKED Magazine - an online-only publication dedicated to the successes magazine publishers are having embracing new media. Tired of tales about magazine publishers struggling to understand technology, LiNKED showcases those who are ignoring the nay-sayers and finding new readers and revenue through embracing what the web world wants.

We’re pleased to bring you the newest issue of LiNKED, which includes:

• CHOW Magazine’s Social Strategy
• Dwell’s Podcast Plan
• Slate’s Video Success Story
• Graduate Prospects Says R.I.P. to Print

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