One City, One Planet!

Welcome to the Visit London Official City Guide 2008 where we celebrate one of the most vibrant and diverse cities in the world. In this guide you will discover 101 reasons to love London, starting with the most important: London may be the capital of the UK, but it is also a capital for the world, with nearly every global culture represented here.

The city attracts more than 15 million visitors annually, drawn by the incredible range of attractions: world-class sights, unrivalled shopping, restaurants and entertainment to suit every taste and budget, as well as a wealth of green spaces to enjoy.

Read on to find out more about why we love London…

“I love exploring London on foot. A detour always reveals something I haven’t seen before” MAARI, CIVIL SERVANT, FROM NEW ZEALAND

Download London Official City Guide 2008

PDF edition, 9.7MB, 56Pages.

101 Reasons to LOVE LONDON

Your guide to the best of London + tube, bus and street maps

Visit London Official Website

Visit London is a private company limited by guarantee. It was established in 1963 and it is the official visitor organisation for London. Visit London employs employs around 70 staff under Chief Executive, James Bidwell.

Visit London is funded by partnership subscriptions and commercial activity. It receives public funding from the Department for Culture, Media and Sport via the Mayor of London and the London Development Agency and London Councils.

Visit London's Role

• Promote and market London to leisure and business visitors.
• Advocate quality improvements to tourism infrastructure and services.
• Work to maximise the benefits of tourism for Londoners and the local economy.
• Visit London works closely with a number of key partners.

Visit London's Key Activity

• Public affairs - tourism strategy, developmental issues, research.
• Marketing - campaigns and marketing strategy, Visit London publications, trade shows.
• Partnership - activity and opportunities.
• Travel trade - publications and exhibitions.
• Press - Visit London and London news, press photo library.
• Visit London's offices are based near London Bridge.

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