This is the second in a series of guides on “Intellectual Property for Business”. It focuses on industrial designs, a key factor in determining the success of products in the market.

In intellectual property law, an industrial design relates to the aesthetic or outward appearance of a product. It is what makes a product attractive or appealing to customers and visual appeal is one of the key considerations that influence the decision of consumers to prefer one product over another.

Industrial designs help companies to differentiate their products from those of competitors and enhance the brand image of their products. This is why ensuring the proper protection of industrial designs is so important.

The guide is meant as an introduction to the protection of industrial designs for small and medium-sized enterprises (SMEs) and includes questions and answers, examples and illustrations of protected industrial designs.

Nationally-customized versions of the guide maybe developed in cooperation with national institutions; and local partners which are encouraged to contact WIPO to obtain a copy of the guidelines for customization.

Kamil Idris,
Director General, WIPO

Download Looking Good: An introduction to Industrial Designs for Small and Medium-sized Enterprises

PDF format, 617KB, 32Pages.

WIPO Publication No. 498(E)  ISBN 92-805-1293-3
Second Edition

For more information contact the
World Intellectual Property Organization
Address: 34, chemin des Colombettes
P.O. Box 18
CH-1211 Geneva 20
Switzerland
Telephone: +41 22 338 91 11
Fax: +41 22 733 54 28
e-mail: wipo.mail@wipo.int

CONTENTS
Industrial Designs 3
Protecting Industrial Designs 6
Protecting Designs Abroad 16
Enforcing Industrial Designs 18
Other Legal Instruments
for Protecting Industrial Designs 19

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