Marketing and Advertising Using Google™: The official textbook from Google™ AdWords for students of online advertising.

Learn to:
• Create effective Internet advertising
• Target advertising to people actively looking for information about your products and services online…when they’re ready to buy
• Control your advertising budget
• Build your brand

Lesson 1: Google Search Marketing: AdWords

Detailed Objectives:
At the end of this lesson, learners should be able to:
• Describe the history and current state of online marketing and advertising
• Compare online advertising and traditional approaches
• Explain how search marketing works
• Contrast organic and sponsored search results on Google
• Identify the parts of an AdWords ad
• Identify Google content network sites and ads...

Download Marketing and Advertising Using Google™

PDF format, 3.4MB, 156Pages.

Copyright © 2007 Google Inc.

To order additional copies call (800) 355-9983 (Thomson Custom Customer Service) or go to: adwords.thomsoncustom.com, ISBN: 1-426-62737-8

For Advertisers: Google AdWords

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.

For Web Publishers: Google AdSense

Earn more revenue from your website, while providing visitors with a more rewarding online experience. Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful. And when you add Google WebSearch to your site, AdSense delivers targeted ads to your search results pages too. With AdSense you earn more ad revenue with minimal effort—and no additional cost.

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