Marketing in the Moment
The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

• Capitalizing on the new “content marketing”
  The megashift from blogging to microblogging--and what it means to you
• A world run by smartphones: iPhones, BlackBerrys, and beyond
  Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
• Plurk? UStream? Joost? Tumblr? iGoogle?
  Profiting from the sites and tools you may never have heard of
• Your Web marketing 360-degree review
  Systematically optimizing everything you’re already doing online

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INTRODUCTION
There has never been a better time in history than now to be marketing on the Internet. Look around at some of the retail giants that have gone out of business or filed for bankruptcy recently: Circuit City, Steve & Barry’s, Linens ’n Things, Shoe Pavilion, and Whitehall Jewelry. Now compare them to similar online businesses: www.Amazon.com, www.Zappos.com,
www.MyWeddingFavors.com, and www.BlueNile.com.

Both consumers and businesses have shifted the way they purchase products and services, but more important, they have shifted the way they research and find these products and services. This is where we as marketers need to focus our attention. We need to be certain that we are marketing in the right places, or we can start saying goodbye to business.

What did the online companies do differently than the retail ones? They understood and embraced a move that was taking place in the marketing world.

How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year?

Hopefully, you answered yes. I mean, who wouldn’t want to be on the leading edge and grabbing market share before all the rest do? Before we tell how this is going to happen, let’s take a step back and put some things into perspective. ...

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Recognize Any of These?
Sit back for a second and think about this first set of terms: collaboration, blogging, content sharing, online video, social networks Now think about this second set of terms: mobile browsing, live streaming video, microblogging, personalization, semantic Let’s try one more exercise: Take a look at these two groups of companies. How many are you familiar with in each group?

Group 1: Facebook, Wikipedia, Blogger, YouTube, PRWeb, Squidoo, TypePad, MySpace, Scribd
Group 2: Twitter, Plurk, Ustream, Joost, Tumblr, iGoogle, OpenID, Salesforce, Funsites
Chances are you recognize many more in the first group than in the second. The good news: You’re in the majority.

The bad news: Time is of the essence.
The purpose of these two exercises was to show you the different trends that are already taking place and the new companies that are shaping the future of the Web. In the first exercise, collaboration, blogging, content sharing, online video, and social networks all are Web 2.0 terms. The second group was composed of Web 3.0 terms. In the second exercise, group 1 is composed of Web 2.0 companies, and group 2 is composed of Web 3.0 companies. Rather than clouding your judgment with preconceived notions, we wanted you to see the shift for yourself.

Many people have said we are still years away from Web 3.0. We reply, we are already living it. The drastic shift is already taking place with changes happening all around us. We have been so encapsulated with Web 2.0 that we have put blinders on to the shift to Web 3.0.

About the Author
Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.

The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.

Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.