Explore the benefits of Extended Validation SSL, so you can show your customers that they can trust your site.

Trust in site security is declining and consumers are scaling back their online transactions – or opting out entirely. Now, you can definitively demonstrate your identity to customers, and customers will be able to confirm this identity before trusting sites – all thanks to Extended Validation (EV) SSL Certificates. (Tradepub.com)

Web business faces a crisis in confidence. Trust in site security is declining, and in increasing numbers consumers are scaling back their online transactions—or opting out entirely. According to Forrester Research on December 8, 2005, an astonishing 24 percent of Internet users reported that they would not be shopping online that holiday season because they did not feel safe.

A full 61 percent reported that they had at least reduced online purchases for the same reason. While this phenomenon has been masked by the overall increase in online activities like banking, trading securities, and filing taxes, the fact remains that many online retail businesses are less effective than they could be and are leaving money on the table.

Starting early in 2007, online companies will be able to definitively demonstrate their identity to customers—and customers will be able to confirm this identity before trusting sites. This opportunity comes as a result of the greatest development in the Web’s secure backbone in over 10 years. It is the introduction of a new kind of SSL Certificate, the first since the technology’s origin more than a decade ago.

These new certificates are called Extended Validation (EV) SSL Certificates, and they represent more than a year’s effort by the CA/Browser Forum, an industry consortium of leading Web browser manufacturers and SSL certification authorities (CAs) such as VeriSign.

Starting late in 2006, members of the CA/Browser Forum have made these new certificates available for the benefit of Web businesses and site visitors alike. The certificates can facilitate online commerce in all its forms by increasing visitor confidence in legitimate sites and greatly reducing the effectiveness of phishing attacks.

Download Maximizing Site Visitor Trust Using Extended Validation SSL

CONTENTS
The Erosion of SSL's Identity Promise 3
Introducing Identity Visitors Can Trust 4
Internet Explorer 7: Green for Go 4
How Extended Validation Works 7
EV Upgrader Extends Protection to Windows XP Clients 8

Visit VeriSign, Inc. Website

VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, our SSL, identity and authentication, and domain name services allow companies and consumers all over the world to engage in trusted communications and commerce.

Why VeriSign

VeriSign is the trusted provider of Internet infrastructure services for the networked world. The ability to know and trust the parties with which you do business and communicate has become critical in the networked world.

• VeriSign facilitates as many as 50 billion authoritative Domain Name System (DNS) queries a day, and has been providing this service since 1998 with 100% availability.
• VeriSign plans to increase capacity of the .com and .net DNS by 10 times by 2010 to provide the security and stability required for global Internet-based transactions.
• VeriSign is the SSL Certificate provider of choice for over 95% of the Fortune 500 and the world’s 40 largest banks.
• The VeriSign Secured® Seal, the most recognized symbol of trust on the Internet (TNS Study, 2006), is served over 150 million times a day.
• VeriSign has issued over 1.4 million VeriSign® Identity Protection (VIP) credentials to consumers for strong authentication on a network of leading Web sites.

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